NASSM Conference Abstract Archive: Communication
NASSM Conference Abstract Archive
| Communication |
| NASSM 2008 |
Communicating sport in cyberspace: An analysis the potential agenda setting effects of internet collegiate sport message boards
Galen Clavio, University of Miami; Paul Pedersen, Indiana University (Advisor) |
NCAA Website Coverage: An analysis of gender and individual sport team coverage on intercollegiate athletic home web pages across multiple divisions
Coyte Cooper, Bowling Green State University; Kimberly Miloch, Indiana University |
Who reads an organization's official weblog? The case of a Major League Baseball team
Stephen W. Dittmore, East Stroudsburg University |
How confident are you to win your fantasy league: Exploring the antecedents and outcomes of winning expectancy
Dae Hee Kwak, University of Maryland; Woo-Young Lee, University of Maryland; Joseph E. Mahan III, University of Maryland; Choong Hoon Lim, Indiana University |
'Miami foot-brawl' and the "Malice in the Palace": Examining gender reporting differences in the sports media
Susan Mullane, University of Miami; Galen Clavio, University of Miami; Katherine Mathis, University of Miami |
Public relations evaluation in sport: Views from the field
G. Clayton Stoldt, Wichita State University; Lori K. Miller, Wichita State University; Jeff Noble, Wichita State University |
Examining themes and portrayals in print media for Asian Female Olympic Medalists during the 2000-2006 Games
Chia-Chen Yu, University of Wisconsin-La Crosse |
| NASSM 2007 |
Sport Websites Users' Motivations and Consequence Behaviors
Taesoo Ahn, Florida State University; Moonki Hong, Florida State University |
Mixing the Messages? The Alignment of Editorial Coverage in ESPN The Magazine with ESPN's Broadcast Rights
Galen Clavio, Indiana University; Paul M. Pedersen, Indiana University (Advisor) |
Print Media Coverage of Women's Sport:: Implications for South African Sport Managers and Media Editors in the Current Sport Transformation Context
Anneliese Goslin, University of Pretoria, South Africa; Darlene A Kluka, Kennesaw University |
The Role of Perceived Interactivity as a New Sports Marketing Strategy
Moonki Hong, Florida State University; Taesoo Ahn, Florida State University |
Content Analysis of LPGA and KLPGA Websites Regarding Core Elements of Sport Marketing Mix
Hongbum Shin, University of New Mexico; David LaVetter, Arkansas State University; Tak-Ki Jeoung, Kyung-Hee University; Seung-Il Kim, Kyung-Hee University |
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