NASSM Conference Abstract Archive: Communication

NASSM Conference Abstract Archive
Communication
NASSM 2009
Down, set, frame: Second-level agenda building and the NFL Network carriage dispute
Stephen W. Dittmore, University of Arkansas; Trent Seltzer, Texas Tech University
Media policies in the era of new media: An analysis of how sport organizations approach bloggers and blogging
Stephen W. Dittmore, University of Arkansas; G. Clayton Stoldt, Wichita State University; Jordan R. Bass, Wichita State University; Laura Biery, Wichita State University
Race, nationality, and Major League Baseball: An examination of agenda-setting in two general-interest sport magazines
Andrea N. Eagleman, Saint Mary's College of California
The Influence of Service Recovery Justice on Customer Satisfaction, Trust, and Repurchasing Intention in Golf Club Business
Jin Hur, Dankook University; Se-Hyuk Park, Seoul National University of Technology; Yong-Man Kim, Dankook University; Se-Yun Kim, Dankook University
Generation Y's Perceptions of Women's Sport in the Media
Katie Lebel, The University of Western Ontario; Karen Danylchuk, The University of Western Ontario
Maximizing the impact of title sponsorship to enhance employees' perception toward the respective organization
Seung-Chul Lee, Korea National Sport University; Min Kil Kim, University of Florida
Professionals' perceptions of sexual harassment: An analysis of journalists in the sport industry
Paul M. Pedersen, Indiana University; Barbara Osborne, University of North Carolina-Chapel Hill; Warren Whisenant, University of Miami; Choonghoon Lim, Indiana University
Female Sport Role Models: A Content Analysis of ESPN.com
Michelle L. Redmond, Old Dominion University; Lynn L. Ridinger, Old Dominion University; Frederick L. Battenfield, North Greenville University
The Pearl Factor: A case study of how one collegiate coach makes an impact through public relations.
Brody J. Ruihley, University of Tennessee; Angela N. Pratt, University of Tennessee; Eric Haley, University of Tennessee (Advisor)
High school baseball players' attitudes, opinions, and knowledge of anabolic steroids: Guidelines for the development of an anabolic steroid intervention program.
Jules Woolf, University of Texas at Austin
Effective Communication Channels for Charitable Sporting Events: A Case Study of Relay-For-Life
Taeho Yoh, Southern Illinois University - Carbondale; Yun Seok Choi, Wayne State University; Meungguk Park, Southern Illinois University Carbondale
NASSM 2008
Communicating sport in cyberspace: An analysis the potential agenda setting effects of internet collegiate sport message boards
Galen Clavio, University of Miami; Paul Pedersen, Indiana University (Advisor)
NCAA Website Coverage: An analysis of gender and individual sport team coverage on intercollegiate athletic home web pages across multiple divisions
Coyte Cooper, Bowling Green State University; Kimberly Miloch, Indiana University
Who reads an organization's official weblog? The case of a Major League Baseball team
Stephen W. Dittmore, East Stroudsburg University
How confident are you to win your fantasy league: Exploring the antecedents and outcomes of winning expectancy
Dae Hee Kwak, University of Maryland; Woo-Young Lee, University of Maryland; Joseph E. Mahan III, University of Maryland; Choong Hoon Lim, Indiana University
'Miami foot-brawl' and the "Malice in the Palace": Examining gender reporting differences in the sports media
Susan Mullane, University of Miami; Galen Clavio, University of Miami; Katherine Mathis, University of Miami
Public relations evaluation in sport: Views from the field
G. Clayton Stoldt, Wichita State University; Lori K. Miller, Wichita State University; Jeff Noble, Wichita State University
Examining themes and portrayals in print media for Asian Female Olympic Medalists during the 2000-2006 Games
Chia-Chen Yu, University of Wisconsin-La Crosse
NASSM 2007
Sport Websites Users' Motivations and Consequence Behaviors
Taesoo Ahn, Florida State University; Moonki Hong, Florida State University
Mixing the Messages? The Alignment of Editorial Coverage in ESPN The Magazine with ESPN's Broadcast Rights
Galen Clavio, Indiana University; Paul M. Pedersen, Indiana University (Advisor)
Print Media Coverage of Women's Sport:: Implications for South African Sport Managers and Media Editors in the Current Sport Transformation Context
Anneliese Goslin, University of Pretoria, South Africa; Darlene A Kluka, Kennesaw University
The Role of Perceived Interactivity as a New Sports Marketing Strategy
Moonki Hong, Florida State University; Taesoo Ahn, Florida State University
Content Analysis of LPGA and KLPGA Websites Regarding Core Elements of Sport Marketing Mix
Hongbum Shin, University of New Mexico; David LaVetter, Arkansas State University; Tak-Ki Jeoung, Kyung-Hee University; Seung-Il Kim, Kyung-Hee University