| Communication |
| NASSM 2011 |
Sport, Entertainment, and Desensitization of Violent Media: A Cross-Cultural Analysis of the Moderating Effects of Non-Violent Media
Lauren Burch, Indiana University-Bloomington; Evan Frederick, Indiana University-Bloomington; Jinwook Chung, Indiana University-Bloomington; Choonghoon Lim , Indiana University-Bloomington (Advisor); Paul Pedersen , Indiana University-Bloomington (Advisor) |
Online Personal Branding from Professional Dutch Sports Athletes via Social Media
Joris Coppes, Sport Management Institute, The Netherlands |
Crafting a Social Networking Plan Your Audience will Adore: A Focus on the Montreal Canadiens' Largely Untapped Fan Base
Naila Jinnah, Queen's University |
Scripting the National Basketball Association (NBA) Finals: An Analysis of Announcer Discourse and the Portrayal of Race
Olan Scott, University of Ballarat; Dwight Zakus, Griffith University; Brad Hill, Griffith University |
The Interplay among Visual Image, Communication Style, and Culture in Determining the Persuasiveness of Sport Advertising
Won Jae Seo, The University of Texas at Austin; B. Christine Green, The University of Texas at Austin (Advisor); Yongjun Sung, The University of Texas at Austin (Advisor) |
Sporting Facebook: A Case study with the National Football League
Laci Wallace, Texas Woman's University; Jackie Wilson, Texas Woman's University; Kimberly Miloch, Texas Woman's University (Advisor) |
Public Relations Strategies of the Chinese Professional Baseball League in the 2009 Game-fixing Scandal
Chih-hsien Yang, Fu Jen Catholic University; Chi-wen Yeh, Fu Jen Catholic University; Juen-jong Hu, Fu Jen Catholic University; Chia-ying Wu, Fu Jen Catholic University |
| NASSM 2010 |
Investigating Influence of Past Athletic Experience and Knowledge on Attitude, Credibility, Expertise & Trustworthiness, and Future Search Intention
Jinwook Chung, Indiana University; Choonghoon Lim, Indiana University (Advisor); Evan Frederick, Indiana University; Woo-Young Lee, University of Central Missouri |
Uses and Gratifications of Twitter as a Specialized Sports News Source
Galen Clavio, Indiana University; Coyte Cooper, University of North Carolina, Chapel Hill |
The Present and Future of Sport Communication: A Roundtable Discussion
Galen Clavio, Indiana University; G. Clayton Stoldt, Wichita State University; Andrea Eagleman, Indiana University; Fred Battenfield, North Greenville University; Paul Pedersen, Indiana University; Matthew Zimmerman, Indiana University |
Effects of Gender on Workforce Output in Sport Media
Edward (Ted) Kian, University of Central Florida; John Vincent, University of Alabama |
The Impact of Relationship Quality on Attitude toward a Sponsor
Yu Kyoum Kim, Florida State University; Stephen Matteson, Florida State University; Jeffrey James, Florida State University |
Examining the Role of Emotions on Extreme Sport Advertising: The Relationship among Sensation Seeking, Involvement, Emotion, attitude, and Intention
Woo-Young Lee, University of Central Missouri; Youngjin Hur, University of Central Missouri |
The Structural Relationship between Sponsorship Characteristics and Price: An Investigation of Various Communication Components
Taryn Wishart, The University of Queenland; T. Bettina Cornwell, University of Michigan (Advisor); Seung Pil Lee, University of Michigan |
| NASSM 2009 |
Down, set, frame: Second-level agenda building and the NFL Network carriage dispute
Stephen W. Dittmore, University of Arkansas; Trent Seltzer, Texas Tech University |
Media policies in the era of new media: An analysis of how sport organizations approach bloggers and blogging
Stephen W. Dittmore, University of Arkansas; G. Clayton Stoldt, Wichita State University; Jordan R. Bass, Wichita State University; Laura Biery, Wichita State University |
Race, nationality, and Major League Baseball: An examination of agenda-setting in two general-interest sport magazines
Andrea N. Eagleman, Saint Mary's College of California |
The Influence of Service Recovery Justice on Customer Satisfaction, Trust, and Repurchasing Intention in Golf Club Business
Jin Hur, Dankook University; Se-Hyuk Park, Seoul National University of Technology; Yong-Man Kim, Dankook University; Se-Yun Kim, Dankook University |
Generation Y's Perceptions of Women's Sport in the Media
Katie Lebel, The University of Western Ontario; Karen Danylchuk, The University of Western Ontario |
Maximizing the impact of title sponsorship to enhance employees' perception toward the respective organization
Seung-Chul Lee, Korea National Sport University; Min Kil Kim, University of Florida |
Professionals' perceptions of sexual harassment: An analysis of journalists in the sport industry
Paul M. Pedersen, Indiana University; Barbara Osborne, University of North Carolina-Chapel Hill; Warren Whisenant, University of Miami; Choonghoon Lim, Indiana University |
Female Sport Role Models: A Content Analysis of ESPN.com
Michelle L. Redmond, Old Dominion University; Lynn L. Ridinger, Old Dominion University; Frederick L. Battenfield, North Greenville University |
The Pearl Factor: A case study of how one collegiate coach makes an impact through public relations.
Brody J. Ruihley, University of Tennessee; Angela N. Pratt, University of Tennessee; Eric Haley, University of Tennessee (Advisor) |
High school baseball players' attitudes, opinions, and knowledge of anabolic steroids: Guidelines for the development of an anabolic steroid intervention program.
Jules Woolf, University of Texas at Austin |
Effective Communication Channels for Charitable Sporting Events: A Case Study of Relay-For-Life
Taeho Yoh, Southern Illinois University - Carbondale; Yun Seok Choi, Wayne State University; Meungguk Park, Southern Illinois University Carbondale |
| NASSM 2008 |
Communicating sport in cyberspace: An analysis the potential agenda setting effects of internet collegiate sport message boards
Galen Clavio, University of Miami; Paul Pedersen, Indiana University (Advisor) |
NCAA Website Coverage: An analysis of gender and individual sport team coverage on intercollegiate athletic home web pages across multiple divisions
Coyte Cooper, Bowling Green State University; Kimberly Miloch, Indiana University |
Who reads an organization's official weblog? The case of a Major League Baseball team
Stephen W. Dittmore, East Stroudsburg University |
How confident are you to win your fantasy league: Exploring the antecedents and outcomes of winning expectancy
Dae Hee Kwak, University of Maryland; Woo-Young Lee, University of Maryland; Joseph E. Mahan III, University of Maryland; Choong Hoon Lim, Indiana University |
'Miami foot-brawl' and the "Malice in the Palace": Examining gender reporting differences in the sports media
Susan Mullane, University of Miami; Galen Clavio, University of Miami; Katherine Mathis, University of Miami |
Public relations evaluation in sport: Views from the field
G. Clayton Stoldt, Wichita State University; Lori K. Miller, Wichita State University; Jeff Noble, Wichita State University |
Examining themes and portrayals in print media for Asian Female Olympic Medalists during the 2000-2006 Games
Chia-Chen Yu, University of Wisconsin-La Crosse |
| NASSM 2007 |
Sport Websites Users' Motivations and Consequence Behaviors
Taesoo Ahn, Florida State University; Moonki Hong, Florida State University |
Mixing the Messages? The Alignment of Editorial Coverage in ESPN The Magazine with ESPN's Broadcast Rights
Galen Clavio, Indiana University; Paul M. Pedersen, Indiana University (Advisor) |
Print Media Coverage of Women's Sport:: Implications for South African Sport Managers and Media Editors in the Current Sport Transformation Context
Anneliese Goslin, University of Pretoria, South Africa; Darlene A Kluka, Kennesaw University |
The Role of Perceived Interactivity as a New Sports Marketing Strategy
Moonki Hong, Florida State University; Taesoo Ahn, Florida State University |
Content Analysis of LPGA and KLPGA Websites Regarding Core Elements of Sport Marketing Mix
Hongbum Shin, University of New Mexico; David LaVetter, Arkansas State University; Tak-Ki Jeoung, Kyung-Hee University; Seung-Il Kim, Kyung-Hee University |