NASSM Conference Abstract Archive: Communication

NASSM Conference Abstract Archive
Communication
NASSM 2011
Sport, Entertainment, and Desensitization of Violent Media: A Cross-Cultural Analysis of the Moderating Effects of Non-Violent Media
Lauren Burch, Indiana University-Bloomington; Evan Frederick, Indiana University-Bloomington; Jinwook Chung, Indiana University-Bloomington; Choonghoon Lim , Indiana University-Bloomington (Advisor); Paul Pedersen , Indiana University-Bloomington (Advisor)
Online Personal Branding from Professional Dutch Sports Athletes via Social Media
Joris Coppes, Sport Management Institute, The Netherlands
Crafting a Social Networking Plan Your Audience will Adore: A Focus on the Montreal Canadiens' Largely Untapped Fan Base
Naila Jinnah, Queen's University
Scripting the National Basketball Association (NBA) Finals: An Analysis of Announcer Discourse and the Portrayal of Race
Olan Scott, University of Ballarat; Dwight Zakus, Griffith University; Brad Hill, Griffith University
The Interplay among Visual Image, Communication Style, and Culture in Determining the Persuasiveness of Sport Advertising
Won Jae Seo, The University of Texas at Austin; B. Christine Green, The University of Texas at Austin (Advisor); Yongjun Sung, The University of Texas at Austin (Advisor)
Sporting Facebook: A Case study with the National Football League
Laci Wallace, Texas Woman's University; Jackie Wilson, Texas Woman's University; Kimberly Miloch, Texas Woman's University (Advisor)
Public Relations Strategies of the Chinese Professional Baseball League in the 2009 Game-fixing Scandal
Chih-hsien Yang, Fu Jen Catholic University; Chi-wen Yeh, Fu Jen Catholic University; Juen-jong Hu, Fu Jen Catholic University; Chia-ying Wu, Fu Jen Catholic University
NASSM 2010
Investigating Influence of Past Athletic Experience and Knowledge on Attitude, Credibility, Expertise & Trustworthiness, and Future Search Intention
Jinwook Chung, Indiana University; Choonghoon Lim, Indiana University (Advisor); Evan Frederick, Indiana University; Woo-Young Lee, University of Central Missouri
Uses and Gratifications of Twitter as a Specialized Sports News Source
Galen Clavio, Indiana University; Coyte Cooper, University of North Carolina, Chapel Hill
The Present and Future of Sport Communication: A Roundtable Discussion
Galen Clavio, Indiana University; G. Clayton Stoldt, Wichita State University; Andrea Eagleman, Indiana University; Fred Battenfield, North Greenville University; Paul Pedersen, Indiana University; Matthew Zimmerman, Indiana University
Effects of Gender on Workforce Output in Sport Media
Edward (Ted) Kian, University of Central Florida; John Vincent, University of Alabama
The Impact of Relationship Quality on Attitude toward a Sponsor
Yu Kyoum Kim, Florida State University; Stephen Matteson, Florida State University; Jeffrey James, Florida State University
Examining the Role of Emotions on Extreme Sport Advertising: The Relationship among Sensation Seeking, Involvement, Emotion, attitude, and Intention
Woo-Young Lee, University of Central Missouri; Youngjin Hur, University of Central Missouri
The Structural Relationship between Sponsorship Characteristics and Price: An Investigation of Various Communication Components
Taryn Wishart, The University of Queenland; T. Bettina Cornwell, University of Michigan (Advisor); Seung Pil Lee, University of Michigan
NASSM 2009
Down, set, frame: Second-level agenda building and the NFL Network carriage dispute
Stephen W. Dittmore, University of Arkansas; Trent Seltzer, Texas Tech University
Media policies in the era of new media: An analysis of how sport organizations approach bloggers and blogging
Stephen W. Dittmore, University of Arkansas; G. Clayton Stoldt, Wichita State University; Jordan R. Bass, Wichita State University; Laura Biery, Wichita State University
Race, nationality, and Major League Baseball: An examination of agenda-setting in two general-interest sport magazines
Andrea N. Eagleman, Saint Mary's College of California
The Influence of Service Recovery Justice on Customer Satisfaction, Trust, and Repurchasing Intention in Golf Club Business
Jin Hur, Dankook University; Se-Hyuk Park, Seoul National University of Technology; Yong-Man Kim, Dankook University; Se-Yun Kim, Dankook University
Generation Y's Perceptions of Women's Sport in the Media
Katie Lebel, The University of Western Ontario; Karen Danylchuk, The University of Western Ontario
Maximizing the impact of title sponsorship to enhance employees' perception toward the respective organization
Seung-Chul Lee, Korea National Sport University; Min Kil Kim, University of Florida
Professionals' perceptions of sexual harassment: An analysis of journalists in the sport industry
Paul M. Pedersen, Indiana University; Barbara Osborne, University of North Carolina-Chapel Hill; Warren Whisenant, University of Miami; Choonghoon Lim, Indiana University
Female Sport Role Models: A Content Analysis of ESPN.com
Michelle L. Redmond, Old Dominion University; Lynn L. Ridinger, Old Dominion University; Frederick L. Battenfield, North Greenville University
The Pearl Factor: A case study of how one collegiate coach makes an impact through public relations.
Brody J. Ruihley, University of Tennessee; Angela N. Pratt, University of Tennessee; Eric Haley, University of Tennessee (Advisor)
High school baseball players' attitudes, opinions, and knowledge of anabolic steroids: Guidelines for the development of an anabolic steroid intervention program.
Jules Woolf, University of Texas at Austin
Effective Communication Channels for Charitable Sporting Events: A Case Study of Relay-For-Life
Taeho Yoh, Southern Illinois University - Carbondale; Yun Seok Choi, Wayne State University; Meungguk Park, Southern Illinois University Carbondale
NASSM 2008
Communicating sport in cyberspace: An analysis the potential agenda setting effects of internet collegiate sport message boards
Galen Clavio, University of Miami; Paul Pedersen, Indiana University (Advisor)
NCAA Website Coverage: An analysis of gender and individual sport team coverage on intercollegiate athletic home web pages across multiple divisions
Coyte Cooper, Bowling Green State University; Kimberly Miloch, Indiana University
Who reads an organization's official weblog? The case of a Major League Baseball team
Stephen W. Dittmore, East Stroudsburg University
How confident are you to win your fantasy league: Exploring the antecedents and outcomes of winning expectancy
Dae Hee Kwak, University of Maryland; Woo-Young Lee, University of Maryland; Joseph E. Mahan III, University of Maryland; Choong Hoon Lim, Indiana University
'Miami foot-brawl' and the "Malice in the Palace": Examining gender reporting differences in the sports media
Susan Mullane, University of Miami; Galen Clavio, University of Miami; Katherine Mathis, University of Miami
Public relations evaluation in sport: Views from the field
G. Clayton Stoldt, Wichita State University; Lori K. Miller, Wichita State University; Jeff Noble, Wichita State University
Examining themes and portrayals in print media for Asian Female Olympic Medalists during the 2000-2006 Games
Chia-Chen Yu, University of Wisconsin-La Crosse
NASSM 2007
Sport Websites Users' Motivations and Consequence Behaviors
Taesoo Ahn, Florida State University; Moonki Hong, Florida State University
Mixing the Messages? The Alignment of Editorial Coverage in ESPN The Magazine with ESPN's Broadcast Rights
Galen Clavio, Indiana University; Paul M. Pedersen, Indiana University (Advisor)
Print Media Coverage of Women's Sport:: Implications for South African Sport Managers and Media Editors in the Current Sport Transformation Context
Anneliese Goslin, University of Pretoria, South Africa; Darlene A Kluka, Kennesaw University
The Role of Perceived Interactivity as a New Sports Marketing Strategy
Moonki Hong, Florida State University; Taesoo Ahn, Florida State University
Content Analysis of LPGA and KLPGA Websites Regarding Core Elements of Sport Marketing Mix
Hongbum Shin, University of New Mexico; David LaVetter, Arkansas State University; Tak-Ki Jeoung, Kyung-Hee University; Seung-Il Kim, Kyung-Hee University