NASSM Conference Abstract Archive: Student Research Competition Winner
NASSM Conference Abstract Archive
| Student Research Competition Winner |
| NASSM 2011 |
Investigating the Role of Corporate Credibility in Corporate Social Marketing: A Case Study of Environmental Initiatives by Professional Sport Organizations
Yuhei Inoue, Temple University; Aubrey Kent, Temple University (Advisor) |
| NASSM 2010 |
Playing Our Way: The Role of Social Groups in Women's Loyalty to Sport Participation
Laura Wood, University of Western Ontario; Karen Danylchuk, University of Western Ontario (Advisor) |
| NASSM 2009 |
Divided Loyalty? An Analysis of Fantasy Football Involvement and Attitudinal Loyalty to Individual National Football League Teams
Brendan Dwyer, University of Northern Colorado; Dave Stotlar, University of Northern Colorado (Advisor) |
| NASSM 2008 |
Value creation: Assessing the relationships between Big Q, Consumption Value, and Behavioral Intentions at sporting events
Masayuki Yoshida, Florida State University |
| NASSM 2007 |
Fostering Community Development through Sporting Events Strategies: An Examination of Urban Regime Perceptions
Laura Misener, University of Alberta |
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