NASSM Conference Abstract Archive: Student Research Competition Winner

NASSM Conference Abstract Archive
Student Research Competition Winner
NASSM 2009
Divided Loyalty? An Analysis of Fantasy Football Involvement and Attitudinal Loyalty to Individual National Football League Teams
Brendan Dwyer, University of Northern Colorado; Dave Stotlar, University of Northern Colorado (Advisor)
NASSM 2008
Value creation: Assessing the relationships between Big Q, Consumption Value, and Behavioral Intentions at sporting events
Masayuki Yoshida, Florida State University
NASSM 2007
Fostering Community Development through Sporting Events Strategies: An Examination of Urban Regime Perceptions
Laura Misener, University of Alberta


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