North American Society for Sport Management

NASSM's official research journal is the Journal of Sport Management. The journal embraces a number of areas as they relate to the management, governance, and consumption of sport such as: organizational theory, behavior, and strategy; sport operations; law and policy; economics, finance, and accounting; marketing, consumer behavior, sponsorship, advertising, and licensing; media, communications, and public relations; sport tourism; facility and event management; and gender and diversity. Studies using quantitative and/or qualitative approaches are welcomed.

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