Program Schedule

Reform in Intercollegiate Athletics; Division I-A Presidents' Perspective

Dallas D. Branch, Jr, West Virginia University; Craig M. Crow, West Virginia University; R. Brian Crow, Slippery Rock University

Examining Trends in the Sport Management Faculty Job Market: A Content Analysis of Professorial Position Announcements Over the Past Five Years

Paul M. Pedersen, Indiana University; Larry W. Fielding, Indiana University; John Vincent, University of Alabama; Andrea Geurin, Indiana University

Divergent Perceptions of Diversity: An Investigation of Moderating Factors on the Relationship Between Actual and Perceived Diversity

Jacqueline McDowell, Texas A&M University; George Cunningham, Texas A&M University (Advisor)

Sponsorship All Doped Up: Tour of California and Amgen

Colleen McGlone, Coastal Carolina University; Nathan Martin, University of New Mexico

To Seek or Not to Seek: A Current Analysis of Stakeholder Perceptions of NASSM Approval

Emily A. Dane, St. John Fisher College

A Comparison of Motivational Factors Affecting Attendance Between Avid and Casual Fans at Minor League Hockey Games

Jinbae Hong, University of Incheon; Jenny E. Lemberg, Springfield College; Craig Hyatt, Brock University

The Employee Sportsphere: An Investigation of the Work Experience for the Paid, Part-Time Event Staff at Public Assembly Facilities

Kimberly Mahoney, University of South Carolina; Donna Pastore, The Ohio State University

Sport Identification, Ethnic Identification, and Acculturation of Latinos in the United States

Michelle Gacio Harrolle, University of Florida; Galen Trail, University of Florida (Advisor)

Sport New Media and Telecom Sponsorship

James Santomier, Jr., Sacred Heart University; Elena Radicchi, University of Florence, Italy; Patrizia Zagnoli, University of Florence, Italy

An "Authentic Pedagogy" for Teaching for Change in Sport Management

Cheryl Mallen, Brock University; Lorne Adams, Brock University

Sport Students' Background Knowledge of the Olympic Games: The Development of a Holistic Sport Event Management Frame of Reference

Gerrie van Wyk, University of Pretoria; Salmar Burger, University of Pretoria; Darlene A Kluka, Kennesaw University; Jorika van Schalkwyk, University of Pretoria, South Africa

Decision to Enter the Sports and Leisure Industry: Differences Among Students Attending Historically Black Colleges and University and Those Attending Primarily White Institutions

George B. Cunningham, Texas A&M University; John N. Singer, Texas A&M University

Evaluating Management Efficiency of Korean Professional Soccer Teams using Data Envelope Analysis (DEA)

Young H. Lee, Seoul National University; Joon-Ho Kang, Seoul National University

Psychological Factors Associated with Professional Baseball Consumption: A Comparison of Cultural Difference and Level of Consumption

Li-Wen Hsieh, National Taipei University; Tracy L. Wisdom, USA Field Hockey

Branded Entertainment in Sport

Dianna Gray, University of Northern Colorado; Linda Sharp, University of Northern Colorado

iPods: An Overview of Uses in the Teaching of Sport Management

Linda Schoenstedt, College of Mount St. Joseph

Teaching Sport Financial Management: A Resource and Information Sharing Session

Timothy D. DeSchriver, University of Delaware; Daniel Rascher, University of San Francisco; Michael Mondello, Florida State University; Matthew T. Brown, University of South Carolina

The Scholarship of Engagement: Initiatives for Collaboration Between the Sport Management Professoriate and the Sport Industry

Jacquelyn Cuneen, Bowling Green State University; M. Elizabeth Verner, Illinois State University; Dianna P. Gray, University of Northern Colorado

NASSM Student Workshop

The Doctoral Student’s Guide to Landing a Job as a Sport Management Faculty Member: A Panel Discussion Presented by the NASSM Student Board

Nels Popp, (Moderator) University of Louisville

COSMA Workshop (TBA)

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Are You Pimping, Blogging, Tagging & Casting? Suggestions for Integrating Technology and Trends into Your Sport Management Program

Colleen Colles, Nichols College; Timothy Liptrap, Nichols College

Sporting Events and Entrepreneurialism in Cities: A Structuration Perspective

Laura Misener, University of Alberta; Daniel S. Mason, University of Alberta; Marvin Washington, University of Alberta

Profiling Golfers on Basis of Innovativeness

Soojin Kim, University of Northern Colorado; David K. Stotlar, University of Northern Colorado

Women's Athletic Participation: Does it Make a Difference to Managers Hiring for Entry-Level Sport Management Positions?

Laura J. Burton, University of Connecticut; Heidi Grappendorf, North Carolina State University; Angela Henderson, Texas Tech University

The Relationships among Vicarious Achievement, Team Identification, and BIRGing/CORFing on Viewers of the World Series

Galen T. Trail, University of Florida; Hyungil Kwon, Florida State University; Dong Hun Lee, University of Florida; Dean F. Anderson, Iowa State University

Managing High Performance Sport in New Zealand: Athlete Perspectives

Sarah Leberman, Massey University

The Need for Content Analysis Methodology in Examining Student-Athlete Reinstatement Cases

Anastasios Kaburakis, Southern Illinois University Edwardsville; David Pierce, Indiana University Bloomington

An Analysis of College Students Perceptions of Corporate Sponsors of the 2006 NCAA Corporate Champion and Corporate Partner Program

Jun Woo Kim, Slippery Rock University

The Theory of Planned Behavior and the Intention to Play Sport Video Games

Minsoo Kim, Florida State University; Hyungil Kwon, Florida State University (Advisor)

Stars Versus Starters: The Relationship Between Ability Level and Character in High School Football Players Attending a Major College Football Camp

P. Brian Greenwood, California Polytechnic State University; Michael A. Kanters, North Carolina State University

Title IX Compliance Past & Present:  A Comparative Analysis of Favia v. Indiana University of Pennsylvania (1992) and Choike, et al. v. Slippery Rock University (2006)

Robin Ammon, Jr, Slippery Rock University; Barbara Osborne, University of North Carolina-Chapel Hill

The Direct and Indirect Effects of Sport Event Reputation on Volunteer Commitment

Hyejin Bang, University of Minnesota; Stephen D. Ross and Mary Jo Kane, University of Minnesota (Advisors)

Entrepreneurship and Generation Y in the Action Sport Industry

Pamm Kellett, Deakin University; Roslyn Russell, RMIT University

Historically Black Colleges and Universities Sports and the African American Consumer: An Analysis of the Annual Atlanta Football Classic Consumer Market and Observations of the Event 2003-2006

Brenda Pitts, Georgia State University; Chia-Ying (Doris) Lu, Barry University; Carol Lucas, Georgia World Congress Center Authority; Carl Adkins, Georgia World Congress Center Authority; Khalil Johnson, Georgia World Congress Center Authority; Ken Goglas, Georgia State University; Heather Ould, Georgia State University

Customer Retention in Participant Sport Industry: A General Equation Model of Service Quality, Emotion, Satisfaction, and Repurchase Intention

Ki Tak Kim, Seoul National University; Joon-Ho Kang, Seoul National University; Jawang Oh, Seoul National University

Using Best-Worst Scaling in Sponsorship Selection: The Case of LG Electronics

David Stotlar, University of Northern Colorado; J. Andrew Choi, University of San Francisco; S. Roger Park, St. Leo University

The Effects of Fan Loyalty, Perceived Ease of Use and Usefulness of Sport Teams' Websites on Attitude and Intention to Use the Websites

Youngjin Hur, Washington State University; Yong Jae Ko, University of Florida; Kyungro Chang, Sungkyunkwan University

Athletic Endowment Efforts in Division I Intercollegiate Athletics

Robert Zullo, Mississippi State University

A Multi Dimensional Examination of the Perceptions of Journal Quality  by Sport Management Academics

David Shilbury, Deakin University; Ruth Rentschler, Deakin University

Lunch (on your own)

NASSM Executive Changeover Meeting

SMEJ Editorial Board Meeting

Perspectives on Image and Identity in Organizational Adaptation: A Case Study of the New England Small College Athletic Conference

Daniel Covell, Western New England College

Event Management: From the Classroom to the Real World - A Case Study

Hal Walker, Elon University; Jon Lim, Minnesota State University

Print Media Coverage of Women's Sport:: Implications for South African Sport Managers and Media Editors in the Current Sport Transformation Context

Anneliese Goslin, University of Pretoria, South Africa; Darlene A Kluka, Kennesaw University

Athlete Satisfaction at Universities in Gauteng, South Africa

J "Babs" Surujlal, Vaal University of Technology, South Africa; C Singh, University of Johannesburg, South Africa

Does the NFL on the NFL Network Make Cents?

Stephen W. Dittmore, East Stroudsburg University

The Impact of Competition on Management in the Ski Resort Industry: A Case Study of Blue Mountain Resorts Limited

Bonnie Simpson, University of Windsor; Vassil Girginov, Brunel University (Advisor)

The Moderating Effect That a Sport's Rules Have on a Home Team's Competitive Advantage

William M. Foster, University of Alberta; Marvin Washington, University of Alberta

A Guide to Service Learning in Sport Management

Dan Drane, University of Southern Mississippi

Content Analysis of LPGA and KLPGA Websites Regarding Core Elements of Sport Marketing Mix

Hongbum Shin, University of New Mexico; David LaVetter, Arkansas State University; Tak-Ki Jeoung, Kyung-Hee University; Seung-Il Kim, Kyung-Hee University

Successful Marketing Strategy of American Branded Fitness Clubs in South Korea

Taejun Chon, Yonsei University; Chulwon Lee, Yonsei University; Banghyeon Cho, Yonsei University; Byungkon Yoon, Yonsei University

The Impact of Management Reforms on Financial Health in the J League

Matthew T. Brown, University of South Carolina; Mark S. Nagel, University of South Carolina; Chad D. McEvoy, Illinois State University

Perceptions of Service Quality, Satisfaction and Intent to Return Among Tourists Attending a Sporting Event

David Shonk, University of Louisville

Adopting Innovative Technology in a Non-Profit Sport Organization: A Case Study on Strategic Decision Making

Larena Hoeber, University of Regina; Orland Hoeber, University of Regina

The Film Room: Exploring the Educational Benefits of Film Use in Sport Management Education

Jason W. Lee, University of North Florida; Jennifer Kane, University of North Florida; Dan Drane, University of Southern Mississippi

The Role of Perceived Interactivity as a New Sports Marketing Strategy

Moonki Hong, Florida State University; Taesoo Ahn, Florida State University

Sport Consumer Socialization of Children: the Role of Parents, Peers, and Siblings

Jonathan Casper, North Carolina State University

Stock Price vs Professional Baseball Games: An Exploration Study of the Relationship Between Sponsor's Stock Price and Professional Baseball in Taiwan

Ching-Tang Wang, National Taiwan College of Physical Education; Chia-ying (Doris) Lu, Barry University; Ching-Yi Chen, National Taiwan College of Physical Education

Active and Passive Sport Participation and Factors Predicting Satisfaction: A Case Study of Golf Spectators

Brian Krohn, Clemson Univeristy; Sheila Backman, Clemson University (Advisor)

Dynamics of Organizational Culture in Professional Baseball Organizations

Yun Seok Choi, Wayne State University; David K. Scott, University of New Mexico

Bringing Life to Scholarship: Service Learning in Sport Management

Vincent E. Mumford, Central Michigan University; Jeffrey J. Inungu, Central Michigan University; Scott Smith, Central Michigan University

Sport Websites Users' Motivations and Consequence Behaviors

Taesoo Ahn, Florida State University; Moonki Hong, Florida State University

Leveraging Sport Involvement Through Heritage Memorabilia

Pamm Kellett, Deakin University

Development of a Donor Constraint Scale: Identifying Barriers for Former Student-Athletes' Contributions to Their Athletic Departments

Stephen Shapiro, University of Northern Colorado; Chrysostomos Giannoulakis, University of Northern Colorado; Joris Drayer, University of Northern Colorado; Chien-Hsin Wang, University of Northern Colorado

The Fanatics: National Identity and the Traveling Fan

Sheranne Fairley, University of Massachusetts Amherst

Student Research Competition Runner-up

The Supply and Demand Side of Occupational Segregation: The Case of an Intercollegiate Athletic Department

Jacqueline McDowell, Texas A & M

Understanding Motivations for Participating in Charity Sporting Events

Doyeon Won, University of Georgia; Meungguk Park, Southern Illinois University

An Exploration of Motives in Online Sport Video Gaming

Yongjae Kim, University of Minnesota; Yongjae Ko, University of Florida; Seungbum Lee, University of Minnesota; Stephen D. Ross, University of Minnesota (Advisor)

Outcomes of Distributive Justice in Intercollegiate Athletics: The Perspective of College Athletes

Seungmo Kim, University of Tennessee; Damon P. S. Andrew, University of Tennessee (Advisor)

Investigating the Roles of Personality and Demographic Variables in Predicting the Consumption of Fantasy Sport Leagues

Woo-Young Lee, University of Maryland at College Park; Dae Hee Kwak, University of Maryland at College Park; Jaime Ryan, Univeristy of Maryland at College Park; Choong Hoon Lim, Univeristy of Maryland at College Park

Do International Student-Athletes View Collegiate Sport Differently Than Domestic Student-Athletes?

Nels Popp, University of Louisville; Mary A. Hums & T. Christopher Greenwell, University of Louisville (Advisors)

Planning Volunteers' Understandings of Diversity

Larena Hoeber, University of Regina

Dimensions of Market Demand Associated with Private Teakwondo Schools in North America: Development of a Theoretical Framework

Min kil Kim, University of Florida; May Kim, University of Florida; James J. Zhang and Yong jae Ko, University of Florida (Advisors)

Effects of Sport Team-Public Relationships on Team Identification

Gi-Yong Koo, The University of Tennessee; Jiho Kim, The University of Tennessee

The Relationship Between Leader Experience and Team Performance in Cross-Sectional and Longitudinal Designs

Thomas Timmerman, Tennessee Technological University

Brand Equity & College Athletics: Investigating the Effects of Brand Uncertainty Situations on Consumer-Based Brand Equity

Julie Higgins, Mount St. Mary's University

Acculturation and Consumer Behavior: A Theoretical Model

Han Kil Shin, University of New Mexico

Positioning/Repositioning Multidimensional Scaling

Chen-Yueh Chen, University of Northern Colorado; Yi-Hsiu Lin, University of Northern Colorado; Yen-Kuang Lin, University of Northern Colorado

Designing Ticket Price Strategy using Conjoint Analysis

Young H. Lee, Seoul National University; Ki Tak Kim, Seoul National University; Jeeyoon Kim, Seoul National University; Joon-Ho Kang, Seoul National University (Advisor)

Competent Athletes or Family Portraits: Content Analysis of Images on NCAA Division I Softball and Baseball Sport Marketing Posters

Heather Maxwell, University of Minnesota; Nicole LaVoi, University of Minnesota

Mentoring Experiences of Female Athletic Administrators: Practical Mentoring Model for Future Women in Sport Industry

RitaSue Morgan Campbell, University of Nevada, Las Vegas; Debra Pace, University of Nevada, Las Vegas

Influence of Product-Endorser Match-Up on Consumer's Purchase Intentions of (Non-Sport) Endorsed Products: Development of a Model

Jessica R. Braunstein, Towson University; James J. Zhang, University of Florida

Cultural Variations in the Perception of the Value of Sports Teams to a Community

Bernard Fisher, Neumann College; Andrea Pent, Neumann College

Cocktail Reception

Dr. Earle F. Zeigler Award Banquet and Lecture