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Program Schedule

Friday May 29, 2009


8:00 AM - 8:25 AM
Venue
Presentation
Lexington A

Perceived Service Quality and Motivation of Fantasy Sports Participants

Young Ik Suh, Indiana University; Choonghoon Lim, Indiana University; Wonyoul Bae, Indiana University; Paul M. Pedersen (Advisor), Indiana University

Lexington B

Web-Based Survey Applications: A Comprehensive Review of Providers and Best Practices for Sport Management Researchers

Stephen L. Shapiro, Old Dominion University; Brendan Dwyer, University of Northern Colorado

Richland A

Maximizing the impact of title sponsorship to enhance employees' perception toward the respective organization

Seung-Chul Lee, Korea National Sport University; Min Kil Kim, University of Florida

Richland B

Cultural Effects on Work Attitudes and Behaviors: The Case of American and Korean Fitness Club Employees

Boyun Woo, The Ohio State University; Packianathan Chelladurai (Advisor), The Ohio State University

Richland C

Female Football Players & Male Field Hockey Players: Where Gender Integration and Notions of Sport Equality Collide

Ellen J. Staurowsky, Ithaca College

Congaree A/B

Assessing the impact of athletics success upon perceived external prestige of colleges and universities through internal stakeholders

Aaron W. Clopton, Louisiana State University; Bryan Finch, Oklahoma State University

8:30 AM - 8:55 AM
Venue
Presentation
Lexington A

Fantasy Sports Consumer Behavior: An Investigation into the Differing Consumption Modes of Fantasy Football Participants

Brendan Dwyer, University of Northern Colorado

Lexington B

Who is on First?

David M. Frederick, University of Colorado at Boulder; William H. Kaempfer, University of Colorado at Boulder; Richard Wobbekind, University of Colorado at Boulder

Richland A

Media policies in the era of new media: An analysis of how sport organizations approach bloggers and blogging

Stephen W. Dittmore, University of Arkansas; G. Clayton Stoldt, Wichita State University; Jordan R. Bass, Wichita State University; Laura Biery, Wichita State University

Richland B

The "Twofers": Black Women Athletic Directors

Jacqueline McDowell, University of Illinois at Urbana-Champaign

Richland C

Division I Title IX Compliance: Methods, Motives, and Measures

Erianne A. Weight, Bowling Green State University

Congaree A/B

presentation cancelled

9:00 AM - 9:25 AM
Venue
Presentation
Lexington A

Examination of the Effects of Playing Sport Video Games on Overall Sports Consumption

Sungil Hong, Florida State University; Mary A. Hums (Advisor), University of Louisville

Lexington B

Bibliographic Thought as Reflected in Sport Management and Marketing Articles

David Shilbury, Deakin University; Ruth Rentschler, Deakin University

Richland A

Generation Y's Perceptions of Women's Sport in the Media

Katie Lebel, The University of Western Ontario; Karen Danylchuk, The University of Western Ontario

Richland B

Does Awareness of NASCAR's Diversity Initiatives Influence Consumer Intentions: The Mediating Role of Corporate Image

Melanie Sartore, East Carolina University; Matthew B. Walker, University of Florida; Mark E. Moore, East Carolina University

Richland C

Prayer at Interscholastic Athletic Events in the United States: A Regional Analysis

Jennifer Beck, Kennesaw State University; Bernie Goldfine, Kennesaw State University; Scott Marley, University of New Mexico; Todd Seidler, University of New Mexico; Andy Gillentine, University of Miami

Congaree A/B

A Dual Model of Work-Family Conflict and Enrichment In Collegiate Coaches

Jarrod D. Schenewark, Marshall University; Marlene A. Dixon, The University of Texas at Austin

9:45 AM - 10:10 AM
Venue
Presentation
Lexington A

The Engagement of Values through Charity Sport Event Participation

Kevin Filo, University of Massachusetts; Daniel Funk, Griffith University

Lexington B

Stakeholder management and corporate social responsibility in professional sport

Kathy Babiak, University of Michigan; Lisa Kihl, University of Minnesota

Richland A

Race, nationality, and Major League Baseball: An examination of agenda-setting in two general-interest sport magazines

Andrea N. Eagleman, Saint Mary's College of California

Richland B

Time for a Change: Why Rule Based Ethics Are Problematic for Sport Managers

Justin J. Barnes, University of Idaho; Sharon Stoll (Advisor), University of Idaho; Dave Brunner, University of Idaho

Richland C

Value Determination in the Secondary Ticket Market: A Quantitative Analysis of the 2007 NFL Playoffs

Joris Drayer, University of Memphis; Stephen L. Shapiro, Old Dominion University

Congaree A/B

An Empirical Examination of the Licensed Team Merchandise Model

Don Lee, College of Mount St. Joseph; Beth A. Cianfrone, Georgia State University; Kevin K. Byon, University of Southern Mississippi; Linda J. Schoenstedt, College of Mount St. Joseph

10:15 AM - 10:40 AM
Venue
Presentation
Lexington A

A Conceptual Framework for Understanding Cause-Related Sport Marketing: Focusing on the Moderating Role of Fan and Organization Identification

Jaedeock Lee, Texas A&M University

Lexington B

An exploration of the nature of innovations in community sport organizations

Larena Hoeber, University of Regina; Alison Doherty, The University of Western Ontario; Orland Hoeber, Memorial University of Newfoundland; Richard Wolfe, Brock University; Katie Misener, The University of Western Ontario; Bonnie Cummings-Vickaryous, University of Regina

Richland A

Down, set, frame: Second-level agenda building and the NFL Network carriage dispute

Stephen W. Dittmore, University of Arkansas; Trent Seltzer, Texas Tech University

Richland B

A Qualitative Investigation of Sport Managers' Moral Judgments Using the MJSMI

Andy Rudd, Florida State University; Susan Mullane, University of Miami

Richland C

A Test of Thoroughbred Horserace Betting Market Efficiency: Track Bias at Tampa Bay Downs and Saratoga Race Course

Thomas Ashman, Eckerd College

Congaree A/B

Moderating effects of hedonic and utilitarian dimensions of consumer attitude on acceptance of sport web portals

Youngjin Hur, University of Central Missouri; Yong Jae Ko, University of Florida

10:45 AM - 11:10 AM
Venue
Presentation
Lexington A

The Influence of Perceived Cause-Related Marketing on Response of Professional Sport Fans

Ki Tak Kim, Paichai University; Shin Woong Bang, Seoul National University; Dae Hee Kwak, University of Maryland

Lexington B

Hockey versus Basketball: A Comparative Analysis of Collegiate Basketball in the US to Collegiate Hockey in Canada

Jonathon Edwards, University of Alberta; Marvin Washington, University of Alberta

Richland A

The Pearl Factor: A case study of how one collegiate coach makes an impact through public relations.

Brody J. Ruihley, University of Tennessee; Angela N. Pratt, University of Tennessee; Eric Haley (Advisor), University of Tennessee

Richland B

A typology of undisclosed recruiting violations in NCAA, Division I (FBS) athletic programs: Implications for policy development and compliance

Robert Clark, Texas A&M University; Mario S. Torres, Texas A&M University; Paul J. Batista, Texas A&M University

Richland C

Dashboard Indicators – Toward Financial Performance Measurement in Intercollegiate Athletics

Olin L. Adams, Auburn University; Dallas D. Branch, West Virginia University; Sean A. Forbes, Auburn University; Anthony J. Guarino, Auburn University;

Congaree A/B

Branding Individual Athletes: Development of a Conceptual Framework

Akiko Arai, University of Florida; Yong Jae Ko (Advisor), University of Florida; JungWon Kang, University of Florida

11:15 AM - 11:40 AM
Venue
Presentation
Lexington A

Ambush marketing and the Olympic and Paralympic Marks Act: Stakeholders' perspective

Marie-Eve Gauthier, University of Ottawa; Dana Ellis, University of Ottawa; Benoit Séguin (Advisor), University of Ottawa

Lexington B

The influence of organizational isomorphism on NCAA Division I operating budgets

E. Kevin Renshler, University of Illinois at Urbana-Champaign

Richland A

High school baseball players' attitudes, opinions, and knowledge of anabolic steroids: Guidelines for the development of an anabolic steroid intervention program.

Jules Woolf, University of Texas at Austin

Richland B

Sport Opportunities in Intercollegiate Athletics: Using Ethical Theory and Structured Models to Assist in Responsible Decision Making

Athena Yiamouyiannis, Ohio University; Heather J. Lawrence, Ohio University

Richland C

Effect of Public Stadium Financing on Major League Baseball Team Performance

Sharianne Walker, Western New England College; Curt Hamakawa, Western New England College; Bruce Clemens, Western New England College

Congaree A/B

Understanding Sport Brand Associates and their Potential Influence on Communication

T. Bettina Cornwell, The University of Michigan; Seung Pil Lee, The University of Michigan

11:45 AM - 1:15 PM (President's Luncheon/NASSM Student Research Award Presentation)
Venue
Presentation
Ballroom A/B

Divided Loyalty? An Analysis of Fantasy Football Involvement and Attitudinal Loyalty to Individual National Football League Teams

Brendan Dwyer, University of Northern Colorado; Dave Stotlar (Advisor), University of Northern Colorado

1:20 PM - 1:45 PM
Venue
Presentation
Lexington A

The internationalization of a sport league: A comparison between the National Basketball Association (NBA) and the French Soccer League (LFP)

André Richelieu, Université Laval; Michel Desbordes, Paris Sud XI

Lexington B

Toward a Grounded Theory of Leadership Development in the Context of Intercollegiate Sport

Shawn Beard, The University Of Western Ontario; Jim Weese (Advisor), The University Of Western Ontario

Richland A

Economic Impact of a Small Event on a Mid-Sized Community

Frank R. Veltri, University of Colorado; John Miller, Texas Tech University

Richland B

We're the Players': The Under-representation of Black Females as Head Coaches in Division I Women's Basketball

John F. Borland, Springfield College; Jennifer E. Bruening, University of Connecticut

Richland C

Organisational Responses to Sport Industry Issues: A Comparison of Sport Governing Bodies in the United States and Belgium

Mary A. Hums, University of Louisville; Thierry Zintz, Université Catholique de Louvain - Belgium

Congaree A/B

The Effectiveness of Official Sponsor Designation: The Case of Ambush Marketing in Major League Baseball (MLB)

Eric A. Brownlee, University of Minnesota; T. Christopher Greenwell, University of Louisville; Anita Moorman, University of Louisville

2:00 PM - 2:25 PM
Venue
Presentation
Lexington A

A Comparison of NBA & CBA Team Identification in China

W. Chadwick Menefee, North Carolina State University; Jonathan M. Casper (Advisor), North Carolina State University

Lexington B

Examining mentoring relationships within select sport management protégé networks

Jacqueline L. Beres, University of Windsor; Jess C. Dixon (Advisor), University of Windsor

Richland A

Service concepts, market considerations and the future of golf in the Netherlands

Ivo 't Hooft, Sport Management Institute

Richland B

Developing mothers as youth sport coaches

Sarah Leberman, Massey University; Nicole LaVoi, Tucker Center for Research on Girls & Women in Sport

Richland C

Toward a model of sport board performance

Russell Hoye, La Trobe University; Alison Doherty, University of Western Ontario

Congaree A/B

A conceptual framework for understanding the relationship between a team and sport consumers

Yu Kyoum Kim, Florida State University; Galen Trail, Seattle University

2:30 PM - 2:55 PM
Venue
Presentation
Lexington A

The Mediating Role of Animosity in Chinese Consumers' Responses to Sport Sponsorship by Foreign Companies

Yue Meng, Bournemouth University; Des Thwaites, University of Leeds; Kishore Gopalakrishna Pillai, University of Leeds

Lexington B

Coping Strategies for Dealing with Occupational Stress: A Study of Midwestern Interscholastic Athletic Directors

Lawrence Judge, Ball State University; Ira L. Judge, Gary Community Schools

Richland A

presentation cancelled

Richland B

presentation cancelled

Richland C

The Historical Evolution of Olympic Games Legacy Governance: 1896-2016

Becca Leopkey, University of Ottawa; Milena M. Parent (Advisor), University of Ottawa

Congaree A/B

Dimensions of General Market Demand Associated with Professional Team Sports: Development of a Scale

Kevin K. Byon, University of Southern Mississippi; James J. Zhang, University of Florida; Daniel Connaughton, University of Florida; Yong Jae Ko, University of Florida

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