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Program Schedule

Saturday May 30, 2009


8:00 AM - 8:25 AM
Venue
Presentation
Lexington A

The Influence of Service Recovery Justice on Customer Satisfaction, Trust, and Repurchasing Intention in Golf Club Business

Jin Hur, Dankook University; Se-Hyuk Park, Seoul National University of Technology; Yong-Man Kim, Dankook University; Se-Yun Kim, Dankook University;

Lexington B

Prayer in Sport: Perceptions of Sport Managers at a South African University

Gerrie Van Wyk, University of Pretoria; Anneliese E. Goslin, University of Pretoria

Richland A

Issues facing fundraising professionals in sport and non-sport organizations: An exploratory study

Michael Mondello, Florida State University; Brian Gordon, Florida State University

Richland B

Use of survey data in Sport Trademark Litigation: Issue of Psychometrical validity of survey instrument in light of Federal Rules of Evidence, Daubert V. Merrell Dow Pharmaceuticals and Congenerity Test

Sungho Cho, Bowling Green State University; Howon Jeong, University of Seoul

Richland C

Rock – Paper – Scissors: Utilizing Problem-Based Learning Teaching Techniques in Sport Management

Amy Baker, Belmont University; Sarah J. Adams, Belmont University

Congaree A/B

The Connection Between Human Personality, Brand Personality, and Loyalty to a Sport Brand

Laura Wood, The University of Western Ontario; Karen Danylchuk (Advisor), The University of Western Ontario

8:30 AM - 9:45 AM
Venue
Presentation
Lexington A

Sports facilities and urban development: Finding the winners and losers

Dan Mason, University of Alberta; Brian P. Soebbing, University of Alberta; Brad R. Humphreys, University of Alberta; Mark S. Rosentraub, Cleveland State University

Lexington B

International Sport Management Education: Current Status, Challenges, and Best Practices

James Thoma, Mount Union College; John Harris, Kent State University; Karen Danylchuk, The University of Western Ontario

Richland A

Transitioning into Administration: Strategies from Current Administrators

Daniel Mahony, Kent State University; Michael R. Judd, Wingate University; Damon Andrew, Troy University; Carol Barr, University of Massachusetts at Amherst; Robert Boucher, University of Windsor; James Gladden, University of Massachusetts at Amherst; Donna Pastore, Ohio State University; Michael Sagas, University of Florida; Jim Weese, University of Western Ontario

Richland B

Integrating Moneyball into Sport Management Curricula: Using Simulation Exercises to Facilitate Instruction on Basic Financial and Economic Theory and the Impact of this Theory on Player Operations in Professional Sport

Chad McEvoy, Illinois State University; Timothy D. DeSchriver, University of Delaware; Matt Brown, University of South Carolina

Richland C

Utilization of Simulation in Sport Management Courses: The case of the FIFA 2007 Soccer Manager Mode.

Chrysostomos Giannoulakis, University of Nevada Las Vegas

Congaree A/B

Civic Engagement: Educating Citizens through Sport Management

Jennifer E. Bruening, University of Connecticut; Katie Misener, University of Western Ontario; Lisa Kihl, University of Minnesota; Corinne Daprano, University of Dayton; Anita Moorman, University of Louisville; Eli Wolff, Center for the Study of Sport in Society; Rachel Madsen, University of Connecticut; Justin Evanovich, University of Connecticut

10:00 AM - 10:25 AM
Venue
Presentation
Lexington A

Service Quality and Satisfaction within Campus Recreation: The Moderating Role of Identification

David Shonk, James Madison University; Julia Wallace Carr, James Madison University

Lexington B

From Reactive to Proactive Event Safety Management: Are South African Stadia Ready for 2010 Fifa World Cup and Beyond?

Salmar Burger, University of Pretoria; Isaac J. Roets, University of Pretoria; Anneliese E. Goslin, University of Pretoria; Darlene A. Kluka, Barry University

Richland A

Human Capital Formation in Elite Team Sport: Evidence from the Manchester United Soccer Academy

Bill Gerrard, University of Leeds

Richland B

A Survey of the Sport Marketing and Sponsorship Practices of Historically Black Colleges and Universities (HBCUs) Playing NCAA Division I Football

Ming Li, Ohio University; Willie Burden, Georgia Southern University

Richland C

The Foster Five-Step Process: An Inclusive Sport Management Experiential Learning Model

Susan Foster, Saint Leo University; Eric C. Schwarz, Saint Leo University; Phil Hatlem, Saint Leo University

Congaree A/B

Motivation and identification: Comparing participants at two different types of special sport events

Inge Derom, University of Windsor; Marijke Taks, University of Windsor

10:30 AM - 10:55 AM
Venue
Presentation
Lexington A

A Study of Recreational Golfers Perceptions of the 2008 Ryder Cup

Mark R. Lyberger, Kent State University; Sangkwon Lee, Kent State University; John Harris, Kent State University

Lexington B

From the Classroom to the Community: Service Learning through Sport Law

Leigh Ann Danzey-Bussell, Ball State University; Emese Ivan, Ball State University

Richland A

Factors Affecting the Price of Luxury Suites in Major North American Sports Facilities

Timothy D. DeSchriver, University of Delaware; Daniel A. Rascher, University of San Francisco

Richland B

Policy Making in Sport and Recreation: Addressing Multiculturalism

Lucie Thibault, Brock University; Wendy Frisby, University of British Columbia; Janna Taylor, University of British Columbia

Richland C

Bridging the Global and Experiential Learning Needs in Sport Management Education: An examination of Short-Term Sport Management Study Abroad Program.

J. Andrew Choi, University of San Francisco

Congaree A/B

An Analysis of Motivational and Constraint Factors Affecting Golfers with Different Frequency of Play and Membership Status

Mark L. Zhang, Delaware State University; Li Chen, Delaware State University; Spiro Doukas, Bacone College

11:00 AM - 11:25 AM
Venue
Presentation
Lexington A

Enhancing the experience: Understanding sense of community from an athlete's perspective

Stacy Warner, University of Texas at Austin; Marlene Dixon (Advisor), University of Texas at Austin

Lexington B

Getting Paid To Play: An Analysis Of The Application Of Antitrust Law And Labor Law To NCAA Athletics

Thomas A. Baker, University of Georgia; Joel G. Maxcy, University of Georgia

Richland A

Derived Demand in Professional Sports: Television Broadcast Ratings and the National Football League

Scott Tainsky, University of Illinois at Urbana-Champaign

Richland B

Antecedents and Outcomes of Sexual Harassment

Claudia Benavides-Espinoza, Texas A&M University; George B. Cunningham (Advisor), Texas A&M University

Richland C

An Interdisciplinary Competency-Based Approach to Technology Instruction in the Sport Management Curriculum

Sharianne Walker, Western New England College; Eric Haffner, Western New England College

Congaree A/B

The Moderating Role of Sport Service Type on the Relationship between Ad Message Type, Service Trial Promotion and Consumers' Ad Responses

Woo-Young Lee, Indiana University; Choonghoon Lim, Indiana University; Paul M. Pedersen (Advisor), Indiana University

1:00 PM - 1:25 PM
Venue
Presentation
Lexington A

The Roles of Cognitive and Emotional Constructs in the Value-Attitude-Behavior Relationships at Sporting Events

Masayuki Yoshida, Florida State University; Jeffrey James (Advisor), Florida State University

Lexington B

Criticize the Coach at Your Peril: Recent Cases Clarify Boundaries of First Amendment Free Speech

Paul J. Batista, Texas A&M University

Richland A

Applying RBV Analysis to MLB: Investigating the Impact of Non-Human Resources on Performance

Jess C. Dixon, University of Windsor; Mark A. McDonald, University of Massachusetts at Amherst

Richland B

Creating and Maintaining Gender Equity in Ice Arenas

Lynn Campbell, University of Windsor; Vicky Paraschak (Advisor), University of Windsor

Richland C

Bystanders' reactions to sexual harassment

Claudia Benavides-Espinoza, Texas A&M University; George Cunningham (Advisor), Texas A&M University

Congaree A/B

The effectiveness of a national training program on the level of preparedness of sport event security action teams.

Stacey A. Hall, The University of Southern Mississippi; Thomas J. Cieslak, The University of Southern Mississippi; Lou Marciani, The University of Southern Mississippi; Walter E. Cooper, The University of Southern Mississippi

1:30 PM - 1:55 PM
Venue
Presentation
Lexington A

Residents' Psychological Benefits from a Sport Event: The Impacts of Daytona 500

Woosoon Kim, University of Florida

Lexington B

IP + TPA + PO ≠ AM: Does Ambush Marketing amount to Professional Negligence?

Paul T. Jonson, University of Technology

Richland A

Managing sport in drought-new stakeholders and new governance issues: A case study

Pamm Kellett, Deakin University; Paul Turner, Deakin University

Richland B

The Social and Cultural Relationships of Athletic Programs, Institutions, and Communities

Michael G. Godfrey, Clemson University; James W. Satterfield, Clemson University

Richland C

In her court: The meaning of advancement to women administrators of NCAA Division I intercollegiate athletics departments

Angela N. Pratt, University of Tennessee; Eric Haley (Advisor), University of Tennessee

Congaree A/B

Adopting "Learning by Doing" Method in the Undergraduate Sport Marketing Management Teaching--3 Years of Assessments

Yang Hsu, Aletheia University

2:00 PM - 2:25 PM
Venue
Presentation
Lexington A

Comparison of Latino and Non-Latino Samples on the Model of Sport Spectator Conative Loyalty at a Professional Baseball Game

Michelle Gacio Harrolle, North Carolina State University; Galen Trail, Seattle University

Lexington B

Guaranteeing Sustainable Olympic Legacies is not a Herculean Task: Towards developing a legislative framework ensuring a sustainable legacy for cities hosting the Olympic Games

Stephen A. Stuart, University of Ottawa;

Richland A

Understanding Artifacts in a Sport Organization from Three Perspectives

Cathy Mills, University of Regina; Larena Hoeber (Advisor), University of Regina

Richland B

Pregnancy: An Exploratory Study of Student-Athlete Knowledge and Decision Making

Barbara Osborne, University of North Carolina; Lindsey Jaco, University of North Carolina

Richland C

Mitigating risk in athletics through service learning

Trey Cunningham, Northwestern State University; John Dollar, Northwestern State University; Ashley K. Gibson, Southeastern Louisiana University; Bill Dickens, Northwestern State University

Congaree A/B

College Choice Factors Influencing Community College Softball Players

Mark Vermillion, Wichita State University; G. Clayton Stoldt, Wichita State University

3:00 PM - 3:55 PM (Poster Session)
Venue
Presentation
Lexington/Carolina Prefunction

Are Head Coaches in Intercollegiate Athletics perceived as Masculine? An evaluation of Gender Stereotypes and the effect of Sexism on Intercollegiate Coaches

Thomas J. Aicher, Texas A&M University; Michael Sagas (Advisor), University of Florida

Lexington/Carolina Prefunction

An evaluation of Role Congruity in Sport Organizations via an analysis of Power

Thomas J. Aicher, Texas A&M University; George B. Cunningham (Advisor), Texas A&M University

Lexington/Carolina Prefunction

Conceptualization of the International Students Sport Participation Scale

James Allen, The University of Southern Mississippi; Dan Drane (Advisor), The University of Southern Mississippi; Kevin K. Byon (Advisor), The University of Southern Mississippi

Lexington/Carolina Prefunction

An examination of influences on the consumption of fantasy sports

Khalid Ballouli, Texas A&M University; Gregg Bennett (Advisor), Texas A&M University

Lexington/Carolina Prefunction

Returning and First-Time Volunteers at the Sony Ericsson: Theory of Planned Behavior

Hyejin Bang, Florida International University; Doyeon Won, University of Georgia

Lexington/Carolina Prefunction

An Analysis of an International Educational Experience for Sport Management Students

Kimberly Bogle Jubinville, Southern New Hampshire University; Mark Hecox, Southern New Hampshire University; Elizabeth Sheehan, Southern New Hampshire University

Lexington/Carolina Prefunction

The attrition and upward mobility of male assistant coaches in Division I athletics: The impact of race and career stage

Trevor D. Bopp, University of Florida; Michael Sagas (Advisor), University of Florida

Lexington/Carolina Prefunction

Online education: A case study on student motivations, intentions, and experiences

Trevor D. Bopp, University of Florida

Lexington/Carolina Prefunction

Developing Effective Mentoring Relationships: Increasing Head Coaching Desires of Female Assistant Basketball Coaches

Glenna G. Bower, University of Southern Indiana; Stephanie L. Bennett, University of Southern Indiana

Lexington/Carolina Prefunction

Dynamics of team cohesion: A social network perspective

Matthew T. Bowers, The University of Texas at Austin; Stacy Warner, The University of Texas at Austin; Marlene A. Dixon (Advisor), The University of Texas at Austin

Lexington/Carolina Prefunction

Giving and Receiving: An Examination of the Psychological Contract in NCAA Coaches

Gonzalo A. Bravo, West Virginia University; Doyeon Won, University of Georgia

Lexington/Carolina Prefunction

A Study to Examine The Nature And Scope Of High School And Middle School Athletic Director Positions In The State Of Virginia

Robert Case, Old Dominion University

Lexington/Carolina Prefunction

A Comparison of End-Point Only Versus Fully-Verbal Labeled Response Scales

Jonathan M. Casper, North Carolina State; Myron F. Floyd, North Carolina State

Lexington/Carolina Prefunction

Preferred Management Competencies of Golf Course Directors in the United States

Hong Suk Choi, Missouri Western State University; Jun Choi, King Fahd University of Petroleum & Minerals; Sun Hwan Hwang, University of Georgia

Lexington/Carolina Prefunction

The Portrayal of Women in Sports Illustrated: A Twelve Year Trend Analysis

Hailey E. Daehnke, Texas A&M University; Claudia Benavides-Espinoza, Texas A&M University

Lexington/Carolina Prefunction

Peer Networks and the Pursuit of a Doctoral Degree

Hailey E. Daehnke, Texas A&M University

Lexington/Carolina Prefunction

Integrating technology in the sport management classroom: Applications and experiences

Andrea N. Eagleman, Saint Mary's College of California; Erin L. McNary, Indiana University

Lexington/Carolina Prefunction

Image Transfer and Sponsorship of Intercollegiate Men's Basketball

Beth Easter, Southeast Missouri State University; David Schmelig, Southeast Missouri State University

Lexington/Carolina Prefunction

Ambivalent Sexism and attitudes toward women's sport

Annemarie Farrell, Ithaca College; Heidi M. Parker, Syracuse University

Lexington/Carolina Prefunction

A re-examination of gendered sports: The relationship between sex, implicit sexism, and feminine/masculine and appropriate/inappropriate ratings of sports

Janet S. Fink, University of Connecticut; Heidi M. Parker, Syracuse University; Hyong Il Yim, University of Connecticut

Lexington/Carolina Prefunction

Why Do People with Low Team Identification Watch Sports?

Li-Shiue Gau, Asia University

Lexington/Carolina Prefunction

Online Sport Communities: Lurking, Participation and Commitment

Tracey Harrison-Hill, Griffith University

Lexington/Carolina Prefunction

Branding in youth sports: The case of the CST baseball academy

Kevin Hodge, Texas A&M University; Gregg Bennett (Advisor), Texas A&M University; Khalid Ballouli, Texas A&M University

Lexington/Carolina Prefunction

Owners' Objective in Minor League Baseball

Sungil Hong, Florida State University; Michael Mondello, Florida State University

Lexington/Carolina Prefunction

Sponsoring Firms Assess Perceptions of Sport Property Sponsorships and Execution

Michael Hutchinson, Texas A&M University; Adrien Bouchet, Texas A&M University; Gregg Bennett (Advisor), Texas A&M University

Lexington/Carolina Prefunction

Factors Influencing Sport Managers' Provision of Autonomy-Support

Aidyn L. Iachini, Ohio State University; Packianathan Chelladurai, Ohio State University

Lexington/Carolina Prefunction

Racial Representations of Women's and Men's Intercollegiate Basketball Coverage on ESPN.com

Terrence A. Jordan, Georgia Southern University; Heather Maxwell, University of Minnesota; Nicole LaVoi, University of Minnesota;

Lexington/Carolina Prefunction

Discovering the characteristics of top quality employees in sport organizations

Paul E. Keiper, Texas A&M University; Shane L. Hudson, Texas A&M University

Lexington/Carolina Prefunction

Nonresponse error in sport management research: A content analysis of the Journal of Sport Management

Aubrey Kent, Temple University; Jeremy Jordan, Temple University; Yuhei Inoue, Temple University

Lexington/Carolina Prefunction

Organizational Citizenship Behaviors of Instructors in Korean Sport Centers: A Multidimensional Analysis Involving Satisfaction and Commitment

Taehee Kim, Sungkyunkwan University; Kyungro Chang (Advisor), Sungkyunkwan University

Lexington/Carolina Prefunction

Consumer Evaluations on Extensions of Sport Brands using Strategic Alliances

Yu Mi Kim, Sungkyunkwan University; Youngbum Kwon, Sungkyunkwan University; Taehee Kim (Advisor), Sungkyunkwan University; Kyungro Chang (Advisor), Sungkyunkwan University

Lexington/Carolina Prefunction

Acceptability and Ethics of Product Placement in Sport Video Games

Minsoo Kim, Florida State University; Steven McClung, Florida State University

Lexington/Carolina Prefunction

Does Better Service Quality Mean More Fans?: Moderating Role of Relationship Quality on Link between Service Quality and Sport Consumption Behaviors.

Taeho Kim, University of Florida; Yong Jae Ko (Advisor), University of Florida

Lexington/Carolina Prefunction

Development of a scale measuring the sociological motives of Korean-American Major League Baseball consumers

Ji-Ho Kim, University of Tennessee; Joy T. DeSensi (Advisor), University of Tennessee; Gi-Yong Koo (Advisor), University of Tennessee

Lexington/Carolina Prefunction

Relationships between Participating Specialization and Spectating Motivation

Tung-Yao Kuo, Asia University; Li-Shiue Gau (Advisor), Asia University

Lexington/Carolina Prefunction

The Effects of Relationship Marketing on Customer-Based Brand Equity in the Sport Context

Youngbum Kwon, Sungkyunkwan University; Yu Mi Kim, Sungkyunkwan University; Sangyoon Park, Sungkyunkwan University; Kyungro Chang (Advisor), Sungkyunkwan University

Lexington/Carolina Prefunction

The applicability and generalizability of the Service Quality Assessment Scale

Eddie T. C. Lam, Cleveland State University; Sungwon Bae, Texas Tech University

Lexington/Carolina Prefunction

The Consumer Behavior of the Generation Y on Sport Products through the Internet

Soonhwan Lee, Indiana University Purdue University - Indianapolis; JoonYoung Han, Radford University; Hongbum Shin, DeSales University; DaeHyun Kim, Univeristy of Florida; Brian Culp, Indiana University Purdue Unviersity - Indianapolis,

Lexington/Carolina Prefunction

Corporate Sponsorship of Local Athletic Departments

Kuo-Wei (Peter) Lee, Texas Woman's University; Bo-I David Chen, Aletheia University; Bettye Myers (Advisor), Texas Woman's University

Lexington/Carolina Prefunction

Understanding Spectators of Minor League Baseball: Group differences on External and Internal Factors in Minor League Baseball

Seungeun Lee, York College of Pennsylvania; Timothy J. Newman, York College of Pennsylvania; Hyejin Bang, Florida International University

Lexington/Carolina Prefunction

Factors Affecting the Purchase of Licensed Products

Seunghwan Lee, University of Texas at Austin; Laurence Chalip (Advisor), University of Texas at Austin

Lexington/Carolina Prefunction

Five Senses! How do they Affect Spectators' Stadium Experience and Intention to Revisit.

Hyun Jae Lee, University of Texas at Austin; Seunghwan Lee, University of Texas at Austin; B. Christine Green (Advisor), The University of Texas at Austin; Laurence Chalip (Advisor), The University of Texas at Austin

Lexington/Carolina Prefunction

The Influence of Managerial Changes and NCAA Regulations on Competitive Balance in College Football

Minyong Lee, University of Connecticut; Howon Jeong, University of Seoul

Lexington/Carolina Prefunction

Exploring Taiwanese Fantasy Baseball Participation, Team Involvement, and Game Viewing Intention

Yen-Chun Lin, University of Northern Colorado; Dianna Gray (Advisor), University of Northern Colorado

Lexington/Carolina Prefunction

Purchase behavior: An analysis of influences on consumers

Mark R. Lyberger, Kent State University; Larry McCarthy, Seton Hall University; John Harris, Kent State University; Sangkwon Lee, Kent State University; Drayven R. Delong, Kent State University

Lexington/Carolina Prefunction

An Exploratory Analysis on the Need for Standardized Exit Exams for Sport Management Undergraduate Students

Christina L. L. Martin, Troy University; Ashley K. Gibson, Southeastern Louisiana University; Robert P. Mathner, Troy University; Fred Green, Troy University; Laura L. Miller, California University of Pennsylvania

Lexington/Carolina Prefunction

A Conceptual Model to Understand the Impetus to Engage in and the Expected Organizational Outcomes of Green Initiatives

Brian P. McCullough, Texas A&M University; George B. Cunningham (Advisor), Texas A&M University

Lexington/Carolina Prefunction

Defining Nostalgia: The need for an empirical study

Katherine C. Meyer, The Ohio State University; Brian A. Turner (Advisor), The Ohio State University

Lexington/Carolina Prefunction

An Investigation of the Fair Labor and Standards Act and Social Identity

Michael Newhouse-Bailey, The University of Texas at Austin; Marlene A. Dixon (Advisor), The University of Texas at Austin

Lexington/Carolina Prefunction

Attracting New Fans: The Role of Live Event Experiences

Toshiyuki Ogura, The University of Texas at Austin; Kyu-soo Chung, The University of Texas at Austin; B. Christine Green (Advisor), The University of Texas at Austin

Lexington/Carolina Prefunction

Knowing what's right and doing right: Sport management students' perceptions of ethical decision making.

Craig Paiement, Western Michigan University

Lexington/Carolina Prefunction

Residents' Perceptions of Hosting the Winter Olympic Games

Sangyoon Park, Sungkyunkwan University; Taehee Kim (Advisor), Sungkyunkwan University; Kyungro Chang (Advisor), Sungkyunkwan University

Lexington/Carolina Prefunction

Children's Perceptions of Male and Female Athletes as Portrayed in Sports Illustrated for Kids

Brittany M. Perotti, University of Connecticut; Jennifer E. Bruening (Advisor), University of Connecticut; John F. Borland (Advisor), Springfield College

Lexington/Carolina Prefunction

Female Sport Role Models: A Content Analysis of ESPN.com

Michelle L. Redmond, Old Dominion University; Lynn L. Ridinger, Old Dominion University; Frederick L. Battenfield, North Greenville University

Lexington/Carolina Prefunction

Consumption of Mixed Martial Arts among College Students: A Preliminary Examination

Timothy D. Ryan, University of Memphis; Todd Hall, Georgia Southern University

Lexington/Carolina Prefunction

Work Family Wellness: The Sum of Work Family Variables

Timothy D. Ryan, University of Memphis; Aaron W. Clopton, Louisiana State University

Lexington/Carolina Prefunction

Investigating Response-Driven Sampling: An Underutilized Tool for Difficult Populations

Chad S. Seifried, The Ohio State University

Lexington/Carolina Prefunction

Religious Influence on Sports Apparel Consumption: An Exploratory Study of the Muslim Market Segment

Murad A. Shreim, University of Windsor; Marijke Taks (Advisor), University of Windsor

Lexington/Carolina Prefunction

The Relative Contributions of Endorsement and Scientific Evidence on Athletes' Product Preference

Brianna L. Smith, University of Texas at Austin; Laurence Chalip, University of Texas at Austin; John Ivy, University of Texas at Austin

Lexington/Carolina Prefunction

Organizational Justice and Job Satisfaction of High School Coaches of Boys' and Girls' Sports

Michael Smucker, University of Tampa; Warren Whisenant, University of Miami

Lexington/Carolina Prefunction

The Retrospective Method in Sport Management Research: Potential and Pitfalls

Ryan Snelgrove, University of Waterloo; Mark E. Havitz, University of Waterloo

Lexington/Carolina Prefunction

Project B*B: Developmental processes of fan loyalty for the professional baseball team 'The Hokkaido Nippon-Ham Fighters'

Eiichi Someya, National Institute of Advanced Industrial Science and Technology; Muneo Kitajima, National Institute of Advanced Industrial Science and Technology; Hirotsugu Tahira, U'eyes Design Inc.; Tadahiko Kajikawa, U'eyes Design Inc.

Lexington/Carolina Prefunction

Perceptions of Justice in High School Athletics: A Stakeholders Perspective

James P. Strode, Ashland University; Gonzalo A. Bravo, West Virginia University; Brian A. Turner, Ohio State University

Lexington/Carolina Prefunction

Outsourced Marketing: It's the Communication that Matters

Robin Taylor, East Carolina University; Melanie Sartore (Advisor), East Carolina University; Matthew B. Walker (Advisor), University of Florida

Lexington/Carolina Prefunction

A Systematic Review of Sport Management Literature: Does Diversity Play in Sport Management?

Maria J. Veri, San Francisco State University; Marvin "Dot" Fullwood, San Francisco State University; Pamela J. Howard, San Francisco State University

Lexington/Carolina Prefunction

Development Perspectives: Girls' Sport Participation in post-9/11 Afghanistan

Maria J. Veri, San Francisco State University; Nancy E. Waite, Portland, OR

Lexington/Carolina Prefunction

Implicit Discrimination as a Lens to Understanding the Lack of Women in Men's Collegiate Basketball

Nefertiti A. Walker, University of Florida; Michael Sagas (Advisor), University of Florida

Lexington/Carolina Prefunction

Local residents' perceptions of an arena football team: Effects of moving up to the premier league, or down to the minor league.

Jules Woolf, University of Texas at Austin

Lexington/Carolina Prefunction

Major League Baseball Televised Games Watching Experience and Its Effects on Chinese Professional Baseball League Games Attending Intention of Taiwanese Spectators

Chih-hsien Yang, Fu Jen Catholic University; Kuo-liang Chan, Fu Jen Catholic University

Lexington/Carolina Prefunction

Effective Communication Channels for Charitable Sporting Events: A Case Study of Relay-For-Life

Taeho Yoh, Southern Illinois University - Carbondale; Yun Seok Choi, Wayne State University; Meungguk Park, Southern Illinois University Carbondale

Lexington/Carolina Prefunction

Project B*B: A physiological approach to assess and promote fan service in a professional baseball game of 'The Hokkaido Nippon-Ham Fighters'

Kohzoh Yoshino, National Institute of Advanced Industrial Science and Technology (AIST); Kasumi Suzuki, U'eyes Design Inc.; Hirotsugu Tahira, U'eyes Design Inc.

4:00 PM - 4:25 PM
Venue
Presentation
Lexington A

Sponsorship recognition in NCAA Division I Women's College Basketball: Comparison between in-arena signage versus no signage

Heather Maxwell, University of Minnesota; Nancy Lough, UNLV

Lexington B

A New Media Olympic Experience: 8.8.08 @ 8:00

Linda J. Schoenstedt, College of Mount St. Joseph; Don Lee, College of Mount St. Joseph

Richland A

Local economic and social impact of multi-cities mega-sport events: case of the 2007 Rugby World Cup (RWC) in Paris region

Christopher Hautbois, University of South Paris; Dominique Charrier, University of South Paris

Richland B

Diversity in Intercollegiate Athletics: The Perceptions of Student-Athletes

Seungmo Kim, University of Tennessee; Adam Love, Mississippi State University; Joy T. DeSensi, University of Tennessee

Richland C

Capacity and Infrastructure: Conceptualising the Canadian Sport Policy Environment

Anthony G. Church, Laurentian University

Congaree A/B

Handling Nonresponse Error: Examining the Utility of Techniques Suggested by Miller and Smith (1983) in a Sport Management Context

Brian A. Turner, The Ohio State University; Jeremy Jordan, Temple University

4:30 PM - 4:55 PM
Venue
Presentation
Lexington A

Examination of Consumer Motivation in Two Activities: Participant Sport and Spectator Sport

Sagatomo Tokuyama, University of Louisville; T. Christopher Greenwell (Advisor), University of Louisville

Lexington B

Expanding Classroom Learning: The "Sport, Recreation and Education" Cooperative

Laura L. Miller, California University of Pennsylvania; Brian D. Wood, California University of Pennsylvania

Richland A

Consumer Discrimination in the Market for NHL Trading Cards: Are Hockey Fans Biased Against French Canadians?

Thomas Ashman, Eckerd College; James Lambrinos, Union Graduate College of Union University; Brent Booth, Price Waterhouse Coopers

Richland B

Sport Development for Adolescents: The Barrier of Adult Agendas

Seth A. Kessler, University of Texas at Austin; Laurence Chalip, University of Texas at Austin

Richland C

BOCOG's road to success: How national identity, organizational identity and perceived mega-event benefits committed BOCOG employees to success for the Beijing Olympic Games

Xiaoyan Xing, Laurentian University; Bob Heere, University of Texas at Austin

Congaree A/B

Composite Measures in Sport Management Research

Claudio M. Rocha, The Ohio State University; Packianathan Chelladurai (Advisor), The Ohio State University

5:00 PM - 5:25 PM
Venue
Presentation
Lexington A

Developing an Understanding of the League Sport Participation Experience utilizing the Critical Incident Technique

Brody J. Ruihley, University of Tennessee; T. Christopher Greenwell, University of Louisville

Lexington B

The Influence of Spectator Sport Service Satisfaction and Team Identification on Fans' Re-Spectating Intention in Korean Basketball League

Joon S. Lee, Seoul National University; Seong-Hee Park, Seoul National University; Joon-Ho Kang (Advisor), Seoul National University

Richland A

An analysis of career interest and academic preparation of graduating sport management students

Anne Marx, Elon University; Hal Walker, Elon University; Tony Weaver, Elon University

Richland B

Modeling motivation and fit among sport event volunteers: Toward a better understanding of the volunteer satisfaction and commitment

Jaeyeon Hwang, Florida State University; Jim Hinterlong, Florida State University

Richland C

The Link between Degrees of Social Involvement and Financial Performance in Professional Sport Franchises: The Case of Major League Baseball Teams

Yuhei Inoue, Temple University; Aubrey Kent, Temple University

Congaree A/B

Hierarchical Linear Modeling in Sport Management: Using Multilevel Determinants of Spectator Satisfaction as an Example

Yung-Chou Chen, University of Louisville

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