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 » Friday June 3
 » Saturday June 4

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Program Schedule

Friday June 3, 2011


8:30 AM - 8:50 AM
Venue
Presentation
Room 11

Large-Scale Sporting Events and Stakeholders’ Effect: The Case of the 2018 Winter Olympics French Bid

Christopher Hautbois, ISC Paris; Benoit Seguin, University of Ottawa; Michel Desbordes, ISC Paris

Room 236

Exploring Common and Unique Season Ticket Holder Brand Associations across Professional Sport Teams

Adam Karg, Deakin University; Heath McDonald, Deakin University

Room 240

The Effective use of Humor in the Sport Management Classroom

Dan Drane, University of Southern Mississippi; Wonyoung Kim, University of Southern Mississippi; Andrew Goldsmith, University of Southern Mississippi; Dennis Phillips, University of Southern Mississippi

Room 35

To be “Green” or Not to be “Green”: The Perspectives of Sport Consumers on the Relationship Between Sport and the Environment

Sheila Nguyen, Deakin University; Vanessa Iacono, Deakin University; William Stratmann, Deakin University

Room 322

Exploring Critical Determinants of Organizational Problems using Data Mining Techniques

Pamela Wicker, German Sport University Cologne; Christoph Breuer, German Sport University Cologne

8:55 AM - 9:15 AM
Venue
Presentation
Room 9

If You Build It, Will They Come?: A Demographic Assessment of Undergraduate and Graduate Sport Management Programs in the U.S.

Meg Hancock, University of Louisville; Mary A. Hums, University of Louisville

Room 11

Media Discourse and Mega-Events in Emerging Economies

Meaghan Carey, University of Alberta; Daniel Mason, University of Alberta; Laura Misener, Univeristy of Windsor

Room 236

Sport Councils: Where Sustainability Meets Community Service

Laura Cousens, Brock University; Joanne MacLean, Brock University; Martha Barnes, Brock University; Erin Sharpe, Brock University

Room 240

Exploring Activity-Contingent Volunteerism: A Preliminary Study of Back on My Feet Volunteers

Kevin Filo, Griffith University; Daniel Funk, Temple University; Jeremy Jordan, Temple University; Emily Sparvero, Temple University

Room 35

Public Investment in Sports Facilities: Who Really Pays and the Implications for Progressive Taxation

Mark Rosentraub, University of Michigan; Brian Mills, University of Michigan; Jason Winfree, University of Michigan; Michael Cantor, University of Michigan

Room 322

2010 World Cup Night in the National Stadium Outdoor Broadcast – An Asymmetry Analysis of Attributes Impact

Li-Shiue Gau, Asia University, Taiwan

9:20 AM - 9:40 AM
Venue
Presentation
Room 9

Diversity Training in NCAA Division II Athletic Departments

George Cunningham, Texas A&M University

Room 11

An Analysis of the Democratic Governance of the Canadian Governments’ Involvement in the 2010 Vancouver Olympic Winter Games

Milena Parent, University of Ottawa; Christian Rouillard, University of Ottawa; Ashton MacDonald, University of Ottawa; Becca Leopkey, University of Ottawa

Room 236

The Relationship between Consumer Decision-Making Styles and Acculturation: A Study of Korean American Amateur Golfers

Han Kil Shin, Northern State University; John Barnes, University of New Mexico; Yongseek Kim, New Mexico Highlands University; Yun Seok Choi, Wayne State University; Joonsuhk Oh, Yongin University

Room 240

Incentive Compensation in Coaching Contracts: A Case Study of College Football Coaches

Yuhei Inoue, Temple University; Aubrey Kent, Temple University; Steve Swanson, Temple University; Jose Plehn-Dujowich, Temple University

Room 35

The Impact of the Awareness of Team Information on Pride in Place and Team Loyalty

Junya Fujimoto, Osaka University of Health and Sport Sciences; Munehiko Harada, Waseda University; Jeffrey James, Florida State University

Room 322

Female Athletes’ “Sex Sells” Marketing Strategy: Consumers’ Gender Gap toward Female Athletes’ Body Images

Ka Young Kim, University of Florida; Michael Sagas (Advisor), Univesity of Florida

9:45 AM - 10:05 AM
Venue
Presentation
Room 9

Environmental Responsibility of a Canadian Ski Area: Comparing Perceptions between Stakeholders

Nicolas Apostolis, University of Ottawa; Eric MacIntosh (Advisor), University of Ottawa

Room 11

The Olympic Environmental Report Card: Passing or Failing?

Sylvia Trendafilova, University of Tennessee; James Bemiller, University of Tennessee

Room 236

The Role of CSR in Predicting Donor Behavior: The Mediating Effects of Trust and Commitment

Yong Jae Ko, University of Florida; Yong Chae Rhee, University of Florida; Yu Kyoum Kim, Florida State University; Taeho Kim, University of Florida

Room 240

The Sequence and Duration of Performance Outcomes: An Analysis of the Transfer of Training in National Sport Organizations

Patti Millar, Brock University; Julie Stevens, Brock University

Room 35

Psychological Support from Local Residents for Hosting Mega-Sporting Events: A Case of Super Bowl XLVI

Soonhwan Lee, Indiana University Purdue University Indianapolis (IUPUI); Brian Krohn, Indiana University Purdue University Indianapolis (IUPUI); Eung-Soo Oh, Dong A University

Room 322

Building Social Capital through Cause-Related Sporting Events: A Catalyst for Social Change

Denise Parris, Texas A & M University; Jon Welty Peachey (Advisor), Texas A & M University

10:20 AM - 10:40 AM
Venue
Presentation
Room 9

Examining the Workplace Experience of Sport Employees who are LGBT: A Social Categorization Perspective

E. Nicole Melton, Texas A&M University; George Cunningham (Advisor), Texas A&M University

Room 11

“This Powerful Signal of World Outrage”: International Relations Theory and Sport Governance

Brennan Berg, University of Texas at Austin; Seth Kessler, University of Texas at Austin; Thomas Hunt (Advisor), University of Texas at Austin

Room 236

A Conceptual Framework for University Identification

Jordan Bass, The Florida State University; Kyle Bunds, The Florida State University; Yu Kyoum Kim (Advisor), The Florida State University

Room 240

The Effectiveness of a Professional Sports League: A Comparative Look at Major League Soccer and the North American Soccer League

Trevor Harvey, Washington State University; Tammy Crawford, Washington State University; John Wong (Advisor), Washington State University

Room 35

International Sport Consumer Behaviors: The Case of the NBA in Brazil

Claudio Rocha, University of Sao Paulo

Room 322

Life After Hockey: An Examination of the National Hockey League’s Career Transition Program

Andre Andrijiw, University of Alberta

10:45 AM - 11:05 AM
Venue
Presentation
Room 9

Sporting Facebook: A Case study with the National Football League

Laci Wallace, Texas Woman's University; Jackie Wilson, Texas Woman's University; Kimberly Miloch (Advisor), Texas Woman's University

Room 11

Coaches, Collegiate Athletes, and Recruiting: An Examination of Division I Recruitment Process

Amanda L. Paule, Bowling Green State University; Todd A. Gilson, Northern Illinois University; Ray Schneider, Bowling Green State University

Room 236

Sport Brand Double Jeopardy: Fact, Fiction or Paradox?

Jason Doyle, Griffith University; Daniel Funk, Temple University; Kevin Filo, Griffith University; Heath McDonald, Deakin University

Room 240

Building a Legacy of Volunteers through Servant Leadership: A Case Study of a Cause-Related Sporting Event

Denise Parris, Texas A & M University; Jon Welty Peachey (Advisor), Texas A & M University

Room 35

Core Values Based Brand Building: Institutional Stakeholder’s Attitudes towards the Texas A&M University Brand

Michael Hutchinson, Coastal Carolina University; Gregg Bennett, Texas A&M University

Room 322

Female Fans of Men's Sport: Does Their Interest Carry Over to Women's Sport?

Annemarie Farrell, Ithaca College; Janet Fink, University of Connecticut

11:10 AM - 11:30 AM
Venue
Presentation
Room 9

Women and Minority Leadership within the NCAA

Athena Yiamouyiannis, Ohio University

Room 11

Relationship between Online Communities and Sport

Patrick Davis, Deakin University

Room 236

Beyond Cultural Context in Global Sport Events: The Effects on Brand Equities

Hyun-Woo Lee, Florida State University; Kwang Min Cho, Yonsei University; Yu Kyoum Kim (Advisor), Florida State University

Room 240

Sport Organization Personnel Make the Place: Political Skill, Reputation Promotion, and Improved Consumer Perceptions of CSR

Marshall Magnusen, The Florida State University; Kyle Bunds, The Florida State University; Sungil Hong, The Florida State University; Michael Mondello (Advisor), The Florida State University

Room 35

Database Management Systems: An Analysis of Integration

Mark Lyberger, Kent State University; Sangkwon Lee, Kent State Universiy; Larry McCarthy, Seton Hall University; John Harris, Kent State University

Room 322

A Pre-Evaluation of British Public Opinion on the London 2012 Olympics Based on Sport Participation Types

Guillaume Bodet, Loughborough University; Jennifer Coleman, Loughborough University

11:45 AM - 1:00 PM
Venue
Presentation
Great Hall

Investigating the Role of Corporate Credibility in Corporate Social Marketing: A Case Study of Environmental Initiatives by Professional Sport Organizations

Yuhei Inoue, Temple University; Aubrey Kent (Advisor), Temple University

1:15 PM - 2:40 PM
Venue
Presentation
Alumni Hall

From Volunteers’ Leader-Member Relations to Intention to Stay in Non-Profit Sport Organizations: The Moderating Role of Age

Hyejin Bang, Florida International University; Cindy Lee, West Virginia University

Alumni Hall

Examining Women's Coaching Desires: Perspectives from Assistant Women's Basketball Division I Coaches

Glenna Bower, University of Southern Indiana

Alumni Hall

Examining the Effects of Youth Sport Settings on the Development of Creativity

Matthew T. Bowers, University of Texas at Austin; B. Christine Green (Advisor), University of Texas at Austin

Alumni Hall

The Role of Live Sensory Experiences in Cultivating Sport Fanship

Kyu-soo Chung, The University of Texas at Austin; Seunghwan Lee, The University of Texas at Austin; B. Christine Green (Advisor), The University of Texas at Austin; Dong Soo Ryu, The University of Texas at Austin; Hyun Min Kang, Korea University, Seoul; Byung Ho Kim, Korea University, Seoul

Alumni Hall

Team Identification’s Impact on Social Networks of Students at the NCAA Division II and III Levels

Aaron Clopton, Louisiana State University; Adam Pfleegor, Louisiana State University

Alumni Hall

Exploring the Use of Values Statements in NSOs and NGBs: A Comparison across Sport Contexts

Cassandra Coble, University of Florida; Shannon Kerwin (Advisor), University of Florida

Alumni Hall

Legitimate Organizations: The Attraction of Canada’s Elite Level Hockey Players to the CIS, CHL, and NCAA

Jonathon Edwards, University of Alberta; Marvin Washington (Advisor), University of Alberta

Alumni Hall

Friend or Foe? Student Perceptions Surrounding the Recruitment of International Student-Athletes

Cornell Foo, University of Florida; Nefertiti Walker, University of Florida; Michael Sagas (Advisor), University of Florida

Alumni Hall

The Role of Acculturation in the American Football Consumption Behavior of Asians

Jae-Pil Ha, University of Louisville; Seong-Hee Park, Hankuk University of Foreign Studies; T. Christopher Greenwell (Advisor), University of Louisville; Mary A. Hums (Advisor), University of Louisville

Alumni Hall

Estimation of The Non-market Value of Sport Events: A Case Study of the Civic Pride Generated by 2009 Shanghai ATP1000

Huang Haiyan, Sport Events Research Center of Shanghai University of Sport; Zhang Lin, Sport Events Research Center of Shanghai University of Sport

Alumni Hall

General Fan Perceptions of Rival Teams in Intercollegiate Athletics

Cody Havard, University of Northern Colorado; Dianna Gray (Advisor), University of Northern Colorado

Alumni Hall

An Application of Retrospective Methods to the Study of Involvement with Running

Mark Havitz, University of Waterloo; Ryan Snelgrove, University of Waterloo

Alumni Hall

Impact of Green Stadium Initiatives on Donor Intentions toward an Intercollegiate Athletic Program

Liyan Jin, University of Florida; Lunhua Mao, University of Florida; James J. Zhang (Advisor), University of Florida

Alumni Hall

Traditional vs. Non-Traditional Sport Marketing: The Convergence of Comedy, Pop Culture, and Corporate Sponsorships

Maureen Jones, Ithaca College; Annemarie Farrell (Advisor), Ithaca College

Alumni Hall

A Cross-National Comparison of Sport Volunteer Motivation

Chanho Kang, Texas A&M University; Jon Welty Peachey (Advisor), Texas A&M University

Alumni Hall

Exploring Moderators of the Relationship between Team Identification of Korean Immigrants and Their Adaptation Patterns

Jiho Kim, George Mason University

Alumni Hall

The Influence of a Sport Team on Donation: The Moderating Role of Team Identification

Minhong Kim, University of Florida; Matthew Walker (Advisor), University of Florida

Alumni Hall

Application of Diffusion Theory: A Case Study of the New Golf Product Market

Soojin Kim, Kutztown University of Pennsylvania; Yongjae Kim, Kutztown University of Pennsylvania

Alumni Hall

Impacts of Career Plateau on Professional Commitment, Organizational Commitment, and Counterproductive Work Behaviors

Taehee Kim, Sungkyunkwan University; Sewoong Kim, Daejin University; Jinyoun Yang, Sungkyunkwan University; Hyo Min Seo, Sungkyunkwan University; Kyungro Chang (Advisor), Sungkyunkwan University

Alumni Hall

Service Learning Outcomes for Management of Sport Event Students

Carina King, Indiana University - Indianapolis; Jinmoo Heo, Indiana University - Indianapolis; Hyung Min Kim, Indiana University - Bloomington

Alumni Hall

Dragon Boat Racing: Motivations, Importance of Event Context, and Travel Behaviour

Cory Kulczycki, University of Alberta; Elizabeth Halpenny , University of Alberta

Alumni Hall

The Relationship between Online Learning Environment and Learning Satisfaction

Dean Kwak, University of New Mexico; Fengfeng Ke, Florida State University

Alumni Hall

Motivations of Sport Event Volunteers: An Empirical Study of 2010 Taiwan Citizens Games

Kuo-Wei (Peter) Lee, National Taichung University of Education; Chi-Wen (Kevin) Yang, Texas Women’s University

Alumni Hall

The Effects of Liminality, Communitas, and Fan Identification on Spectator Attendance

Seunghwan Lee, University of Texas; Hyun Jae Lee, University of Texas; B. Christine Green (Advisor), University of Texas; Kyu-soo Chung, University of Texas

Alumni Hall

The Influence of Exposure to Sponsorships in Media on Intention of Product Purchase: Consumer Behavior of the 2010 FIFA World Cup

Soonhwan Lee, Indiana University Purdue University Indianapolis (IUPUI); Seok Kang, University of Texas at San Antonio; Brian Krohn, Indiana University Purdue University Indianapolis (IUPUI)

Alumni Hall

The Use of the Sport Development Conceptual Framework to Assess Indianapolis as a Sports City in the US: A Case Study

Ming Li, Ohio University

Alumni Hall

Parent Evaluations of Their Children’s Summer Sport: Effects on Satisfaction and Retention

Yen-Chun Lin, University of Texas at Austin; Laurence Chalip (Advisor), University of Texas at Austin

Alumni Hall

Parents’ Preferences and Expectations for a Youth Sport Organization

Yen-Chun Lin, University of Texas at Austin; B. Christine Green (Advisor), University of Texas at Austin; Laurence Chalip (Advisor), University of Texas at Austin

Alumni Hall

The Greenest Sport Fans: The Relationship Between Fan Identity and Motivation Toward the Environment

Brian P. McCullough, Texas A&M University; Melanie L. Sartore-Baldwin, East Carolina University

Alumni Hall

It’s All in the Presentation: The Influence of Framing on Attitudes toward Diversity Initiatives

E. Nicole Melton, Texas A&M University; Astin Steward, Texas A&M University; George Cunningham (Advisor), Texas A&M University

Alumni Hall

An Examination of the Influence of Sport Event Quality Perception on Destination Image

Kae Sung Moon, University of Florida; Daniel Connaughton (Advisor), University of Florida; Yong Jae Ko (Advisor), University of Florida; Jeoung Hak Lee, Kyung Hee University

Alumni Hall

Content Analysis: Using a Mixed-Methods Approach to Analyze Television Portrayals of Olympic Hockey Players

Heather Muir, University of Northern Colorado; Dianna Gray (Advisor), University of Northern Colorado

Alumni Hall

Understanding the Impact of Competitive Youth Sport on the Family System

Michael Newhouse-Bailey, The University of Texas at Austin; Paul Keiper, Texas A&M University; Marlene Dixon (Advisor), The University of Texas at Austin

Alumni Hall

Brand Imagery and Athletes: Examining the Reinforcement of Stereotypes

Calvin Nite, Texas A&M University; Khalid Ballouli, Texas A&M University

Alumni Hall

An Examination of Sport Management Faculty and Graduate Student Mentoring and Research Productivity

Donna Pastore, The Ohio State University; Lauren Brown, The Ohio State University

Alumni Hall

Using Social Cognitive Career Theory and Group Social Capital to Understand Student-Athletes’ Perceptions of the Coaching Profession

Timothy Ryan, The University of Memphis; Aaron Clopton, Louisiana State University

Alumni Hall

The Effects of Image on Satisfaction and Behavioral Intentions of Spectators of Women’s Korea Football League

Jin-Ho Shin, Korea University; Kevin Byon, University of Georgia; Cha-Young Kim, Korea University; Thomas Baker, University of Georgia

Alumni Hall

Racial Identity, Gender, and Hiring Recommendations in Athletic Administration Positions

Astin Steward, Texas A&M; George Cunningham (Advisor), Texas A&M

Alumni Hall

Octagon Golf and the 2010 ACE Group Classic: A Case in Sport Marketing Alternatives

Christopher Vurnakes, North Carolina State University; Heidi Grappendorf (Advisor), North Carolina State University; Jonathan Casper (Advisor), North Carolina State University

Alumni Hall

Beyond the “Business Case” for the WNBA: A Strategic Perspectives Approach for League Sustainability

Matthew Walker, University of Florida; Melanie L. Sartore-Baldwin, East Carolina University; Eric MacIntosh, University of Ottawa

Alumni Hall

Conceptualizing the Lack of Women in Men’s College Basketball: A Multilevel Model Approach

Nefertiti Walker, University of Florida; Michael Sagas (Advisor), University of Florida

Alumni Hall

Retaining Youth Baseball Players: A National Examination of Participation Motivations from Multiple Perspectives

Clinton Warren, Eastern Illinois University; Eric Brownlee, University of Minnesota; Rayla Allison, University of Minnesota; Jinhee Yoo, University of Minnesota

Alumni Hall

Sacred Flame: 100 Years Later Still Bringing Communities Together

Xu Xiao, University of Illinois; Carla Costa (Advisor), University of Illinois

Alumni Hall

Public Relations Strategies of the Chinese Professional Baseball League in the 2009 Game-fixing Scandal

Chih-hsien Yang, Fu Jen Catholic University; Chi-wen Yeh, Fu Jen Catholic University; Juen-jong Hu, Fu Jen Catholic University; Chia-ying Wu, Fu Jen Catholic University

Alumni Hall

National Image Enhancement Through Global Sport Participation

Sang Keon Yoo, Indiana University Bloomington; Meungguk Park, Southern Illinois University Carbondale; Paul Pedersen (Advisor), Indiana University Bloomington

3:00 PM - 3:20 PM
Venue
Presentation
Room 9

The Influence of Sexual Harassment in School on Later Perceptions of the Behavior

Claudia Benavides-Espinoza, Arkansas State University

Room 11

Cheerleading and Title IX: A Legal Feminist Analysis

Barbara Osborne, University of North Carolina

Room 236

The Impact of Brand Equity Drivers on Consumer-Based Brand Resonance in Multiple Sport Product Settings

Brian Gordon, University of Wisconsin-LaCrosse

Room 35

Incentives and Nonlinearities of the Wild Card Playoff System in Major League Baseball

Steven M. Howell, Purdue University; Jason I. Abrevaya, University of Texas at Austin; David B. Klenosky, Purdue University

Room 322

"Out" Female Intercollegiate Athletes: Factors Leading to Athletes' Ability to be "Out" in Sport

Janet Fink, University of Connecticut; Laura Burton, University of Connecticut; Heidi Parker, University of Southern Maine; Annemarie Farrell, Ithaca College

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