Program Schedule

Large-Scale Sporting Events and Stakeholders’ Effect: The Case of the 2018 Winter Olympics French Bid

Christopher Hautbois, ISC Paris; Benoit Seguin, University of Ottawa; Michel Desbordes, ISC Paris

Exploring Common and Unique Season Ticket Holder Brand Associations across Professional Sport Teams

Adam Karg, Deakin University; Heath McDonald, Deakin University

The Effective use of Humor in the Sport Management Classroom

Dan Drane, University of Southern Mississippi; Wonyoung Kim, University of Southern Mississippi; Andrew Goldsmith, University of Southern Mississippi; Dennis Phillips, University of Southern Mississippi

To be “Green” or Not to be “Green”: The Perspectives of Sport Consumers on the Relationship Between Sport and the Environment

Sheila Nguyen, Deakin University; Vanessa Iacono, Deakin University; William Stratmann, Deakin University

Exploring Critical Determinants of Organizational Problems using Data Mining Techniques

Pamela Wicker, German Sport University Cologne; Christoph Breuer, German Sport University Cologne

If You Build It, Will They Come?: A Demographic Assessment of Undergraduate and Graduate Sport Management Programs in the U.S.

Meg Hancock, University of Louisville; Mary A. Hums, University of Louisville

Media Discourse and Mega-Events in Emerging Economies

Meaghan Carey, University of Alberta; Daniel Mason, University of Alberta; Laura Misener, Univeristy of Windsor

Sport Councils: Where Sustainability Meets Community Service

Laura Cousens, Brock University; Joanne MacLean, Brock University; Martha Barnes, Brock University; Erin Sharpe, Brock University

Exploring Activity-Contingent Volunteerism: A Preliminary Study of Back on My Feet Volunteers

Kevin Filo, Griffith University; Daniel Funk, Temple University; Jeremy Jordan, Temple University; Emily Sparvero, Temple University

Public Investment in Sports Facilities: Who Really Pays and the Implications for Progressive Taxation

Mark Rosentraub, University of Michigan; Brian Mills, University of Michigan; Jason Winfree, University of Michigan; Michael Cantor, University of Michigan

2010 World Cup Night in the National Stadium Outdoor Broadcast – An Asymmetry Analysis of Attributes Impact

Li-Shiue Gau, Asia University, Taiwan

Diversity Training in NCAA Division II Athletic Departments

George Cunningham, Texas A&M University

An Analysis of the Democratic Governance of the Canadian Governments’ Involvement in the 2010 Vancouver Olympic Winter Games

Milena Parent, University of Ottawa; Christian Rouillard, University of Ottawa; Ashton MacDonald, University of Ottawa; Becca Leopkey, University of Ottawa

The Relationship between Consumer Decision-Making Styles and Acculturation: A Study of Korean American Amateur Golfers

Han Kil Shin, Northern State University; John Barnes, University of New Mexico; Yongseek Kim, New Mexico Highlands University; Yun Seok Choi, Wayne State University; Joonsuhk Oh, Yongin University

Incentive Compensation in Coaching Contracts: A Case Study of College Football Coaches

Yuhei Inoue, Temple University; Aubrey Kent, Temple University; Steve Swanson, Temple University; Jose Plehn-Dujowich, Temple University

The Impact of the Awareness of Team Information on Pride in Place and Team Loyalty

Junya Fujimoto, Osaka University of Health and Sport Sciences; Munehiko Harada, Waseda University; Jeffrey James, Florida State University

Female Athletes’ “Sex Sells” Marketing Strategy: Consumers’ Gender Gap toward Female Athletes’ Body Images

Ka Young Kim, University of Florida; Michael Sagas (Advisor), Univesity of Florida

Environmental Responsibility of a Canadian Ski Area: Comparing Perceptions between Stakeholders

Nicolas Apostolis, University of Ottawa; Eric MacIntosh (Advisor), University of Ottawa

The Olympic Environmental Report Card: Passing or Failing?

Sylvia Trendafilova, University of Tennessee; James Bemiller, University of Tennessee

The Role of CSR in Predicting Donor Behavior: The Mediating Effects of Trust and Commitment

Yong Jae Ko, University of Florida; Yong Chae Rhee, University of Florida; Yu Kyoum Kim, Florida State University; Taeho Kim, University of Florida

The Sequence and Duration of Performance Outcomes: An Analysis of the Transfer of Training in National Sport Organizations

Patti Millar, Brock University; Julie Stevens, Brock University

Psychological Support from Local Residents for Hosting Mega-Sporting Events: A Case of Super Bowl XLVI

Soonhwan Lee, Indiana University Purdue University Indianapolis (IUPUI); Brian Krohn, Indiana University Purdue University Indianapolis (IUPUI); Eung-Soo Oh, Dong A University

Building Social Capital through Cause-Related Sporting Events: A Catalyst for Social Change

Denise Parris, Texas A & M University; Jon Welty Peachey (Advisor), Texas A & M University

Examining the Workplace Experience of Sport Employees who are LGBT: A Social Categorization Perspective

E. Nicole Melton, Texas A&M University; George Cunningham (Advisor), Texas A&M University

“This Powerful Signal of World Outrage”: International Relations Theory and Sport Governance

Brennan Berg, University of Texas at Austin; Seth Kessler, University of Texas at Austin; Thomas Hunt (Advisor), University of Texas at Austin

A Conceptual Framework for University Identification

Jordan Bass, The Florida State University; Kyle Bunds, The Florida State University; Yu Kyoum Kim (Advisor), The Florida State University

The Effectiveness of a Professional Sports League: A Comparative Look at Major League Soccer and the North American Soccer League

Trevor Harvey, Washington State University; Tammy Crawford, Washington State University; John Wong (Advisor), Washington State University

International Sport Consumer Behaviors: The Case of the NBA in Brazil

Claudio Rocha, University of Sao Paulo

Life After Hockey: An Examination of the National Hockey League’s Career Transition Program

Andre Andrijiw, University of Alberta

Sporting Facebook: A Case study with the National Football League

Laci Wallace, Texas Woman's University; Jackie Wilson, Texas Woman's University; Kimberly Miloch (Advisor), Texas Woman's University

Coaches, Collegiate Athletes, and Recruiting: An Examination of Division I Recruitment Process

Amanda L. Paule, Bowling Green State University; Todd A. Gilson, Northern Illinois University; Ray Schneider, Bowling Green State University

Sport Brand Double Jeopardy: Fact, Fiction or Paradox?

Jason Doyle, Griffith University; Daniel Funk, Temple University; Kevin Filo, Griffith University; Heath McDonald, Deakin University

Building a Legacy of Volunteers through Servant Leadership: A Case Study of a Cause-Related Sporting Event

Denise Parris, Texas A & M University; Jon Welty Peachey (Advisor), Texas A & M University

Core Values Based Brand Building: Institutional Stakeholder’s Attitudes towards the Texas A&M University Brand

Michael Hutchinson, Coastal Carolina University; Gregg Bennett, Texas A&M University

Female Fans of Men's Sport: Does Their Interest Carry Over to Women's Sport?

Annemarie Farrell, Ithaca College; Janet Fink, University of Connecticut

Women and Minority Leadership within the NCAA

Athena Yiamouyiannis, Ohio University

Relationship between Online Communities and Sport

Patrick Davis, Deakin University

Beyond Cultural Context in Global Sport Events: The Effects on Brand Equities

Hyun-Woo Lee, Florida State University; Kwang Min Cho, Yonsei University; Yu Kyoum Kim (Advisor), Florida State University

Sport Organization Personnel Make the Place: Political Skill, Reputation Promotion, and Improved Consumer Perceptions of CSR

Marshall Magnusen, The Florida State University; Kyle Bunds, The Florida State University; Sungil Hong, The Florida State University; Michael Mondello (Advisor), The Florida State University

Database Management Systems: An Analysis of Integration

Mark Lyberger, Kent State University; Sangkwon Lee, Kent State Universiy; Larry McCarthy, Seton Hall University; John Harris, Kent State University

A Pre-Evaluation of British Public Opinion on the London 2012 Olympics Based on Sport Participation Types

Guillaume Bodet, Loughborough University; Jennifer Coleman, Loughborough University

Investigating the Role of Corporate Credibility in Corporate Social Marketing: A Case Study of Environmental Initiatives by Professional Sport Organizations

Yuhei Inoue, Temple University; Aubrey Kent (Advisor), Temple University

From Volunteers’ Leader-Member Relations to Intention to Stay in Non-Profit Sport Organizations: The Moderating Role of Age

Hyejin Bang, Florida International University; Cindy Lee, West Virginia University

Examining Women's Coaching Desires: Perspectives from Assistant Women's Basketball Division I Coaches

Glenna Bower, University of Southern Indiana

Examining the Effects of Youth Sport Settings on the Development of Creativity

Matthew T. Bowers, University of Texas at Austin; B. Christine Green (Advisor), University of Texas at Austin

The Role of Live Sensory Experiences in Cultivating Sport Fanship

Kyu-soo Chung, The University of Texas at Austin; Seunghwan Lee, The University of Texas at Austin; B. Christine Green (Advisor), The University of Texas at Austin; Dong Soo Ryu, The University of Texas at Austin; Hyun Min Kang, Korea University, Seoul; Byung Ho Kim, Korea University, Seoul

Team Identification’s Impact on Social Networks of Students at the NCAA Division II and III Levels

Aaron Clopton, Louisiana State University; Adam Pfleegor, Louisiana State University

Exploring the Use of Values Statements in NSOs and NGBs: A Comparison across Sport Contexts

Cassandra Coble, University of Florida; Shannon Kerwin (Advisor), University of Florida

Legitimate Organizations: The Attraction of Canada’s Elite Level Hockey Players to the CIS, CHL, and NCAA

Jonathon Edwards, University of Alberta; Marvin Washington (Advisor), University of Alberta

Friend or Foe? Student Perceptions Surrounding the Recruitment of International Student-Athletes

Cornell Foo, University of Florida; Nefertiti Walker, University of Florida; Michael Sagas (Advisor), University of Florida

The Role of Acculturation in the American Football Consumption Behavior of Asians

Jae-Pil Ha, University of Louisville; Seong-Hee Park, Hankuk University of Foreign Studies; T. Christopher Greenwell (Advisor), University of Louisville; Mary A. Hums (Advisor), University of Louisville

Estimation of The Non-market Value of Sport Events: A Case Study of the Civic Pride Generated by 2009 Shanghai ATP1000

Huang Haiyan, Sport Events Research Center of Shanghai University of Sport; Zhang Lin, Sport Events Research Center of Shanghai University of Sport

General Fan Perceptions of Rival Teams in Intercollegiate Athletics

Cody Havard, University of Northern Colorado; Dianna Gray (Advisor), University of Northern Colorado

An Application of Retrospective Methods to the Study of Involvement with Running

Mark Havitz, University of Waterloo; Ryan Snelgrove, University of Waterloo

Impact of Green Stadium Initiatives on Donor Intentions toward an Intercollegiate Athletic Program

Liyan Jin, University of Florida; Lunhua Mao, University of Florida; James J. Zhang (Advisor), University of Florida

Traditional vs. Non-Traditional Sport Marketing: The Convergence of Comedy, Pop Culture, and Corporate Sponsorships

Maureen Jones, Ithaca College; Annemarie Farrell (Advisor), Ithaca College

A Cross-National Comparison of Sport Volunteer Motivation

Chanho Kang, Texas A&M University; Jon Welty Peachey (Advisor), Texas A&M University

Exploring Moderators of the Relationship between Team Identification of Korean Immigrants and Their Adaptation Patterns

Jiho Kim, George Mason University

The Influence of a Sport Team on Donation: The Moderating Role of Team Identification

Minhong Kim, University of Florida; Matthew Walker (Advisor), University of Florida

Application of Diffusion Theory: A Case Study of the New Golf Product Market

Soojin Kim, Kutztown University of Pennsylvania; Yongjae Kim, Kutztown University of Pennsylvania

Impacts of Career Plateau on Professional Commitment, Organizational Commitment, and Counterproductive Work Behaviors

Taehee Kim, Sungkyunkwan University; Sewoong Kim, Daejin University; Jinyoun Yang, Sungkyunkwan University; Hyo Min Seo, Sungkyunkwan University; Kyungro Chang (Advisor), Sungkyunkwan University

Service Learning Outcomes for Management of Sport Event Students

Carina King, Indiana University - Indianapolis; Jinmoo Heo, Indiana University - Indianapolis; Hyung Min Kim, Indiana University - Bloomington

Dragon Boat Racing: Motivations, Importance of Event Context, and Travel Behaviour

Cory Kulczycki, University of Alberta; Elizabeth Halpenny , University of Alberta

The Relationship between Online Learning Environment and Learning Satisfaction

Dean Kwak, University of New Mexico; Fengfeng Ke, Florida State University

Motivations of Sport Event Volunteers: An Empirical Study of 2010 Taiwan Citizens Games

Kuo-Wei (Peter) Lee, National Taichung University of Education; Chi-Wen (Kevin) Yang, Texas Women’s University

The Effects of Liminality, Communitas, and Fan Identification on Spectator Attendance

Seunghwan Lee, University of Texas; Hyun Jae Lee, University of Texas; B. Christine Green (Advisor), University of Texas; Kyu-soo Chung, University of Texas

The Influence of Exposure to Sponsorships in Media on Intention of Product Purchase: Consumer Behavior of the 2010 FIFA World Cup

Soonhwan Lee, Indiana University Purdue University Indianapolis (IUPUI); Seok Kang, University of Texas at San Antonio; Brian Krohn, Indiana University Purdue University Indianapolis (IUPUI)

The Use of the Sport Development Conceptual Framework to Assess Indianapolis as a Sports City in the US: A Case Study

Ming Li, Ohio University

Parent Evaluations of Their Children’s Summer Sport: Effects on Satisfaction and Retention

Yen-Chun Lin, University of Texas at Austin; Laurence Chalip (Advisor), University of Texas at Austin

Parents’ Preferences and Expectations for a Youth Sport Organization

Yen-Chun Lin, University of Texas at Austin; B. Christine Green (Advisor), University of Texas at Austin; Laurence Chalip (Advisor), University of Texas at Austin

The Greenest Sport Fans: The Relationship Between Fan Identity and Motivation Toward the Environment

Brian P. McCullough, Texas A&M University; Melanie L. Sartore-Baldwin, East Carolina University

It’s All in the Presentation: The Influence of Framing on Attitudes toward Diversity Initiatives

E. Nicole Melton, Texas A&M University; Astin Steward, Texas A&M University; George Cunningham (Advisor), Texas A&M University

An Examination of the Influence of Sport Event Quality Perception on Destination Image

Kae Sung Moon, University of Florida; Daniel Connaughton (Advisor), University of Florida; Yong Jae Ko (Advisor), University of Florida; Jeoung Hak Lee, Kyung Hee University

Content Analysis: Using a Mixed-Methods Approach to Analyze Television Portrayals of Olympic Hockey Players

Heather Muir, University of Northern Colorado; Dianna Gray (Advisor), University of Northern Colorado

Understanding the Impact of Competitive Youth Sport on the Family System

Michael Newhouse-Bailey, The University of Texas at Austin; Paul Keiper, Texas A&M University; Marlene Dixon (Advisor), The University of Texas at Austin

Brand Imagery and Athletes: Examining the Reinforcement of Stereotypes

Calvin Nite, Texas A&M University; Khalid Ballouli, Texas A&M University

An Examination of Sport Management Faculty and Graduate Student Mentoring and Research Productivity

Donna Pastore, The Ohio State University; Lauren Brown, The Ohio State University

Using Social Cognitive Career Theory and Group Social Capital to Understand Student-Athletes’ Perceptions of the Coaching Profession

Timothy Ryan, The University of Memphis; Aaron Clopton, Louisiana State University

The Effects of Image on Satisfaction and Behavioral Intentions of Spectators of Women’s Korea Football League

Jin-Ho Shin, Korea University; Kevin Byon, University of Georgia; Cha-Young Kim, Korea University; Thomas Baker, University of Georgia

Racial Identity, Gender, and Hiring Recommendations in Athletic Administration Positions

Astin Steward, Texas A&M; George Cunningham (Advisor), Texas A&M

Octagon Golf and the 2010 ACE Group Classic: A Case in Sport Marketing Alternatives

Christopher Vurnakes, North Carolina State University; Heidi Grappendorf (Advisor), North Carolina State University; Jonathan Casper (Advisor), North Carolina State University

Beyond the “Business Case” for the WNBA: A Strategic Perspectives Approach for League Sustainability

Matthew Walker, University of Florida; Melanie L. Sartore-Baldwin, East Carolina University; Eric MacIntosh, University of Ottawa

Conceptualizing the Lack of Women in Men’s College Basketball: A Multilevel Model Approach

Nefertiti Walker, University of Florida; Michael Sagas (Advisor), University of Florida

Retaining Youth Baseball Players: A National Examination of Participation Motivations from Multiple Perspectives

Clinton Warren, Eastern Illinois University; Eric Brownlee, University of Minnesota; Rayla Allison, University of Minnesota; Jinhee Yoo, University of Minnesota

Sacred Flame: 100 Years Later Still Bringing Communities Together

Xu Xiao, University of Illinois; Carla Costa (Advisor), University of Illinois

Public Relations Strategies of the Chinese Professional Baseball League in the 2009 Game-fixing Scandal

Chih-hsien Yang, Fu Jen Catholic University; Chi-wen Yeh, Fu Jen Catholic University; Juen-jong Hu, Fu Jen Catholic University; Chia-ying Wu, Fu Jen Catholic University

National Image Enhancement Through Global Sport Participation

Sang Keon Yoo, Indiana University Bloomington; Meungguk Park, Southern Illinois University Carbondale; Paul Pedersen (Advisor), Indiana University Bloomington

The Influence of Sexual Harassment in School on Later Perceptions of the Behavior

Claudia Benavides-Espinoza, Arkansas State University

Cheerleading and Title IX: A Legal Feminist Analysis

Barbara Osborne, University of North Carolina

The Impact of Brand Equity Drivers on Consumer-Based Brand Resonance in Multiple Sport Product Settings

Brian Gordon, University of Wisconsin-LaCrosse

Incentives and Nonlinearities of the Wild Card Playoff System in Major League Baseball

Steven M. Howell, Purdue University; Jason I. Abrevaya, University of Texas at Austin; David B. Klenosky, Purdue University

"Out" Female Intercollegiate Athletes: Factors Leading to Athletes' Ability to be "Out" in Sport

Janet Fink, University of Connecticut; Laura Burton, University of Connecticut; Heidi Parker, University of Southern Maine; Annemarie Farrell, Ithaca College