Program Schedule

The Interplay among Visual Image, Communication Style, and Culture in Determining the Persuasiveness of Sport Advertising

Won Jae Seo, The University of Texas at Austin; B. Christine Green (Advisor), The University of Texas at Austin; Yongjun Sung (Advisor), The University of Texas at Austin

Intercollegiate Student-Athletes Perceptions of Equity: Are Perceptions Changing?

Ray Schneider, Bowling Green State University; Amanda L. Paule, Bowling Green State University

Effects of Personal Involvement and Expert Information on Fantasy Sports Consumers’ Winning Expectancy and Anticipated Emotion

Dae Hee Kwak, University of Michigan; Joon Sung Lee, University of Michigan

Sport Identity Influences in an Organizational Context: A Model of Vocational and Workplace Outcomes

Kyle Ehrhardt, University of Wisconsin-Milwaukee

Major League Baseball Franchise Attendance and the Uncertainty-of-Outcome Hypothesis

Brian Mills, University of Michigan; Rodney Fort (Advisor), University of Michigan

A Comparison of Traditional versus Athletic Variables for Predicting College Student-Athlete GPA.

James Johnson, Ball State University

The LGBT Advantage: Sexual Orientation Diversity and Diversity Strategy Contribute to Greater Organizational Performance

George Cunningham, Texas A&M University

Premises Liability: A Fitness Center Case Study

Robin Ammon, University of South Dakota

Cause Marketing via Sport Events: The Effect of Inspiration on Post-Event Behaviors

So Youn Lim, The University of Texas at Austin; Amy Rundio, The University of Texas at Austin; B. Christine Green (Advisor), The University of Texas at Austin

The Psychological Contract and Individual Effectiveness of Student-Athletes

Christopher Barnhill, The Ohio State University; Brian Turner (Advisor), The Ohio State University

Demand for Individual Sports: Estimating Pay-Per-View Buyrates for the Ultimate Fighting Championship

Scott Tainsky, University of Illinois; Steven Salaga, University of Michigan; Carla Santos, University of Illinois

Why Play Sport in Your Underwear? Children's Perceptions of Athlete Photos

Sarah Leberman, Massey University

A Five Year Update of African-American NCAA DI-FBS Coaches

Trevor Bopp, University of Florida; Michael Sagas, University of Florida

Sport Beverage Labels: An Analysis of FDA Guidelines and the Potential Legal Implications for Marketing in the Sport Industry

Natasha Brison, Georgia State University; Anita Moorman, University of Louisville; Brenda Pitts, Georgia State University

They Play but Do They Watch? An Examination of Tennis Consumers

Sagatomo Tokuyama, Shigakkan University; Jason Miller, United States Tennis Association - Southern Section; Dylan Naeger, University of Louisville

Innovative Tools That Will Give Sizzle and Pizzazz to Your Teaching

Lisa Miller, American Public University System; Steve Juaire, American Public University System; Brian Freeland, American Public University System; Larry Flegle, American Public University System

The Impact of the Recession on Youth Sport Programs in a Local Community

Courtney Peddle, University of Windsor; Marijke Taks (Advisor), University of Windsor

From Transcripts to Codes to Patterns: Enhancing Qualitative Research Methods with Association Rule Discovery

Orland Hoeber, Memorial University; Richard Wolfe, University of Victoria

The Effect of the STAR Sportsmanship Education Module on Parents’ Self-Perceived Sportsmanship Behaviors in Youth Sport

Dwedor Ford, North Carolina A & T State University

Elite Sport Policy and Higher Education: The Instrumental Use of Sport to Achieve Internal and External Stakeholder Agendas

Mathew Dowling, University of Alberta; Marvin Washington (Advisor), University of Alberta

An Empirical Investigation of Sponsorship Activation

Denyse Lafrance Horning, Nipissing University; Norm O'Reilly, University of Ottawa

Voluntary Organizational Turnover Intentions: Do Leadership Behaviors and Satisfaction with the Leader Matter?

Janelle E. Wells, University of Florida; Jon Welty Peachey, Texas A&M University

Misplaced Priorities? Assessing Student Perceptions of Funding for Athletic Programs in Higher Education

Brent Estes, Sam Houston State University; Ryan Zapalac, Sam Houston State University; Dustin Joubert, Texas A&M University

Sport and Disadvantage: The Impact of Participation

David Gallant, La Trobe University

Sport, Entertainment, and Desensitization of Violent Media: A Cross-Cultural Analysis of the Moderating Effects of Non-Violent Media

Lauren Burch, Indiana University-Bloomington; Evan Frederick, Indiana University-Bloomington; Jinwook Chung, Indiana University-Bloomington; Choonghoon Lim (Advisor), Indiana University-Bloomington; Paul Pedersen (Advisor), Indiana University-Bloomington

Hoosier Whiteness and the Indiana Pacers: Understanding Strategic Change from a Critical Race Based Sensemaking Theory

Robert Scott Carey, Brock University

An Examination of the Motivations and Constraints of Sport Participants

Michael Naylor, Auckland University of Technology; Jordan Bass, Florida State University; Y. K. Kim (Advisor), Florida State University

Pacifika and Maori Leadership in New Zealand Sport: Barriers and Strategies

Ryan Holland, Massey University; Sarah Leberman (Advisor), Massey University; Farah Palmer (Advisor), Massey University; Robyn Walker (Advisor), Massey University

Working toward a Process-Based Team Identity Scale: Bridging the Gap between Social Psychology and Sport Management

Bob Heere, University of Texas at Austin; Xiaoyan Xing, Laurentian University; Luo Li, University of Texas at Austin; Dusko Bogdanov, Florida State University

The "Trickle Down Effect" of Medium Sized Sport Events: In Search for Empirical Evidence

Marijke Taks, University of Windsor; Laura Misener, University of Windsor; Laurence Chalip, The University of Texas

Corporate Social Responsibility and Sport: The case of the British Olympic Association’s FTSE-BOA Initiative

Mathew Dowling, University of Alberta; Leigh Robinson (Advisor), University of Stirling ; Marvin Washington (Advisor), University of Alberta

NCAA Division I Athletic Administrator Values and Institutional Isomorphism

Coyte Cooper, University of North Carolina - Chapel Hill; Erianne Weight, Bowling Green State University

National Identity and Olympic Team Identity: A Cross-National Study

David Hedlund, Florida State University; Priscila Alfaro-Barrantes, Florida State University; Michael Naylor, Auckland University of Technology; Sheila Nguyen, Deakin University; Joon Sung Lee, University of Michigan

Examining the Influence of Athletic Participation in Evaluation of Entry-Level Positions in Financial Services

Laura Burton, University of Connecticut; Heidi Grappendorf, North Carolina State University; Angela Henderson, University of Northern Colorado

NCAA Football and the Invariance Proposition

Steven Salaga, University of Michigan; Rodney Fort, University of Michigan

The Effects of Player Exodus on the Local Sports Systems in Developing Countries: A Case Study of the Ghana Glo Premier League

Ian Osei Owusu, University of Windsor; Marijke Taks (Advisor), University of Windsor

Keeping Quiet: The Effects of Activism and Racial Identity on Consumer Attitudes toward African American Athlete Endorsers

Michael Regan, Texas A&M University; George Cunningham (Advisor), Texas A&M University

A Sustainable Olympic Games: Examining the Concept-Practice Linkages

Stephen Hills, London Metropolitan University; Vassil Girginov, Brunel University

Content Analysis of Entry-Level Sport Ticket Sales and Service Job Announcements

David Pierce, Ball State University; Jeffrey Petersen, Baylor University; Galen Clavio, Indiana University

Understanding how Values are Manifested and Managed in National Sport Organizations

Shannon Kerwin, University of Florida; Dina Bell-Laroche, Centre for Sport and Law; Joanne MacLean, Brock University

A Qualitative Investigation on Sport Consumer Brand Associations: The Relationship between League and Team brand associations

Thilo Kunkel, Griffith University; Daniel Funk (Advisor), Griffith University; Brad Hill (Advisor), Griffith University

Referee Attrition: An Exploration of Former Referees’ Experiences

Pamm Kellett, Deakin University; Stacy Warner, East Carolina University; Jacob Tingle, Trinity University

Where People Play: A Research Symposium on the Development and Provisions of Community Sport

Alison Doherty, University of Western Ontario; Matthew Nicholson, Centre for Sport and Social Impact, La Trobe University; Russell Hoye, Centre for Sport and Social Impact, La Trobe University; B. Christine Green, University of Texas at Austin; Sue Vail, York University; Lisa Kikulis, Brock University; Laura Cousens, Brock University; Joanne Maclean, Brock University; Martha Barnes, Brock University; Erin Sharpe, Brock University

Engaging Sport Management Students In Large Lecture Classes: Teaching and Learning in The Mass Class

Heather Lawrence, Ohio University; Jacquelyn Cuneen, Bowling Green State University (Ohio USA); Dianna Gray, University of Northern Colorado (USA); Robert Baker, George Mason University (Virginia USA); Pamela Baker, George Mason University (Virginia USA); Andy Gillentine, University of South Carolina (USA)

Doctoral Contracts: The Nexus to Bridge Doctoral Students & Faculty in Preparation For Future Success

Brian Turner, The Ohio State University; Donna Pastore, The Ohio State University; Vincent Lyons, The Ohio State University; Lauren Brown, The Ohio State University; Drew Czekanski, The Ohio State University

Preparing for a COSMA Site Visit: Perspectives of Site Reviewers and Institutions

Robertha Abney, Slippery Rock University; Carol Barr, UMass; Michael Judd, Wingate University; Heather Alderman, COSMA

Who’s Winning the Battle? Academic and Industry Perspectives on the State of Ambush Marketing

Alyson Schmidt, Brock University; Cheri Bradish (Advisor), Brock University; Steve McKelvey, University of Massachusetts; Benoit Seguin, University of Ottowa; Dave Stotlar, University of Northern Colorado; Norm O'Reilly, University of Ottowa

The Organizational Culture of the 2010 Olympic Winter Games: Effectiveness, Efficiency, and Stakeholder Influences

Milena Parent, University of Ottawa; Eric MacIntosh, University of Ottawa

Gratitude toward Sponsors: Conceptual Framework and Empirical Examination

Yu Kyoum Kim, Florida State University; Robert Smith, Florida State University; Dae Hee Kwak, University of Michigan

Preparing our Students for the World’s Stage? Perceptions of Sport Management Student Readiness for the 2010 Olympic Games

Cheri Bradish, Brock University; Jess Dixon, University of Windsor; Scott Martyn, University of Windsor; Jim Weese, The University of Western Ontario

An Examination of Premium Seating Ownership in Professional Sports

Heather Lawrence, Ohio University; Ron Contorno, Full House Entertainment Database Marketing

Capturing the Australian Baseball Market: Examining the Joint Venture between MLB and the ABF

Pamm Kellett, Deakin University; Michael Sparks, SportInfo

Scale of Destination Image: A Replication and Extension

Geoff Dickson, Auckland University of Technology; Ken Hyde, Auckland University of Technology; Celine Genetelli, University of Savoie

Who are Repeat Active Sport Tourists at Small-Scale Sport Events and Why do They Keep Coming Back?

Cory Kulczycki, University of Alberta; Elizabeth Halpenny, University of Alberta

Sponsoring the Little Guys: An investigation of North American Professional Niche Sport Sponsorship Selection Criteria

Greg Greenhalgh, University of Louisville; T. Christopher Greenwell, University of Louisville

Comparing Practices of USA Tennis Against a Global Model for Integrated Development of Mass and High Performance Sport

Peter Smolianov, Salem State University; Joseph Gallo, Salem State University

Making Fantasy a Reality: Fan Involvement in a Professional Sport Team’s Decision Making

Craig Hyatt, Brock University; William Sutton, University of Central Florida; William Foster, University of Alberta Augustana Campus; Dylan McConnell, University of Waterloo

Investigating Intention to Continue Coaching: Results of a Field Based Intervention Study with Practicing Coaches

Jeff Greenhill, Centre of Excellence for Applied Sport Science Research, Queensland Academy of Sport; Graham Cuskelly, Griffith University; Sue Hooper, Centre of Excellence for Applied Sport Science Research, Queensland Academy of Sport; Christopher Auld, Griffith University; Erin Appleton, Centre of Excellence for Applied Sport Science Research, Queensland Academy of Sport

When, Where, How, and Why do We Teach the PhDs to Teach? An Autoethnographic Comparison of Universities

Sean Phelps, Auckland University of Technology; Nico Schulenkorf, Auckland University of Technology; Tom Patrick, Auckland University of Technology

Global Governance Practice: Towards a Deeper Understanding of Sport Governance Process and Practice

Lesley Ferkins, Deakin University; David Shilbury, Deakin University

Impact of Innovative Marketing Strategy on Fan’s Brand Experience Regarding Professional Sport Entity: The Case of Stade Français

Michel Desbordes, ISC School of management; Nicolas Chanavat, Université Paris Sud 11; Christopher Hautbois, Université Paris Sud 11

The View from the Top: Environmental Behavior Frameworks of Future Organizational Leaders in Sport and Recreation

Michael Pfahl, Ohio University; Jonathan Casper, North Carolina State University

The Effects of Competitive Balance and Price Dispersion on Major League Baseball Attendance

Brian Soebbing, University of Alberta; Nicholas Watanabe, University of Missouri; Brad Humphreys, University of Alberta

Sporting Communities: A Comparison of Formal versus Informal Sport Contexts

Stacy Warner, East Carolina University; Marlene Dixon, The University of Texas at Austin

Think Coach, Think Male? A Comparison of Situational Cues' and Gender Stereotypes' Impacts on Leadership Endorsement

Thomas Aicher, Northern Illinois University; Heather Samariniotis, Northern Illinois University

Legacy Perceptions among Host and Non-Host Olympic Games Residents: A Longitudinal Study of the 2010 Vancouver Olympic Games

Kostas Karadakis, University of Florida; Kyriaki Kaplanidou (Advisor), University of Florida

The Role of Team Identity and Sport Fan Motives in the Development of Team Loyalty

Glaucio Scremin, Jacksonville State University

Impact of Surface-Level and Deep-Level Diversity on Career Advancement Intentions: A Structural Equation Modeling Approach

Mansour Ndiaye, University of Connecticut; Janet Fink (Advisor), University of Connecticut

Motives Impacting eSports Consumption: A Cross-Cultural Comparison

Don Lee, Ball State University; Lawrence Judge, Ball State University; Soon-Ho Kim, Georgia State University; David Pierce, Ball State University

Bowling and the Rebuilding of American Communities

Daniel Rosenberg, Barry University; Julie Priester, Barry University